Brand activation will not succeed in the absence of an integrated marketing approach and effective measurement tools.
Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.
The media needs to be reined in as well as improved, but who is going to do it?
There is immense potential of native language advertising on social media.
When it comes to social media marketing, women have a huge natural advantage.
