Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media.
By 2017, video content will represent 74% of all internet traffic.
How using edutainment, storytelling and music can bring a positive change in society.
Going to the movies is not only about the film. Brands have a chance of becoming part of the overall experience.
In order to make a successful comeback, the Nigar Awards needs to rope in huge brand sponsorships.
Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan.