Aurora Magazine

Promoting excellence in advertising

Agencies / Feature

Agencies

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Hiring monkeys

Hiring monkeys

By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
Opinion

The Seth within us

The Seth within us
Seths are surrounded by people with two traits;one, they agree with everything the boss says; two, spy on everyone else.
Feature

Work it mom

Work it mom
The challenges and rewards mothers in advertising have to contend with.
Feature

Changing the model

Changing the model
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.