Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
Advertising professionals on how they would carve a new brand identity for Pakistan.
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity