Aurora Magazine

Promoting excellence in advertising

‹ Jan-Feb 2025 ›

Substance Over Symbolism

Alifya Sohail profiles Rabel Sadozai, Director, Marketing and Sales, Fatima Group.

Pakistan’s Storytelling Powerhouse

Shahrezad Samiuddin profiles author and screenwriter Farhat Ishtiaq.

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.

Going For a Six

Anushe Engineer spotlights six Pakistani women whose groundbreaking achievements in sports made 2024 an unforgettable year for women athletes.

“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”

Sophia Khan speaks to Mohammad Ahmed Shah, President, Arts Council of Pakistan (ACP), Karachi, about the importance of cultural programming and the recent World Culture Festival.