Aurora Magazine

"A decent sized OOH campaign reports discrepancies of 17 to 20%"

Rafi Abidi, Founder and CEO, Outdoor Advertising Assets (OAA), on how their tool provides an audit of OOH media.

Naila Kassim, Head, Corporate Communications and HR, Engro Corp talks about their 'I am the Change' initiative.

In profile: three miracle women who made it big in the world of business and marketing.

Assam Khalid, Strategic Planning Director, BBDO tries to explain.

Najma Sadeque, journalist and activist, is no more – but her legacy lives.

Jamil Mughal, Director Marketing, McDonald’s Pakistan, on what McDonald's aims to achieve from its Open Door Programme.

Awais Iqbal Dhakan, ECD, Adcom, speaks to Aurora about big ideas.

Syed M. Husaini, President and Chief Executive, Askari Bank, on what has made the bank the fastest growing in Pakistan.