Campaigns released in May-June 2023
Published in Jul-Aug 2023
Abbott Laboratories (Pakistan)
![](https://i.dawn.com/primary/2023/08/64e5307bc0ae2.jpg)
Brand: Mospel
Brief: Dengue and safety awareness campaign
Creative Agency: In-house
Media Agency: Synergy Advertising – Carat
Creative Team: Imranuddin
Account Team: Zainab Shaikh
Media: OOH, Radio
Bank AL Habib
![](https://i.dawn.com/primary/2023/08/64e531baefe30.jpg)
Brand: AL Habib Woman
Brief: To launch ‘AL Habib Woman’, a separate platform for the financial needs of women
Creative Agency: Bond Advertising
Media Agency: Bond Advertising
Creative Team: Asif Hussain, Shafaq Siddiqui
Account Team: Reem Ehteram
Media: TV, Digital, Print, Radio
Bestway Cement
![](https://i.dawn.com/large/2023/09/191420216a64491.jpg)
Brand: Bestway Cement – World Environment Day
Brief: Promote the sustainable outlook of Bestway Cement
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chishti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: Print
Colgate-Palmolive Pakistan
![](https://i.dawn.com/primary/2023/08/64e7c486ab3bf.jpg)
Brand: Bonus Tristar Detergent
Brief: Promote Bonus Tristar’s superior stain removal properties
Creative Agency: Spectrum VMLY&R
Media Agency: MediaCom
Digital Agency: Digitz
Creative Team: Saher Shakil, Tehseen Naqvi
Account Team: Uzma Akhtar, Hyder Ali, Hafsa Tahir
Media: TV, Digital, POS Displays
Colgate-Palmolive Pakistan
![](https://i.dawn.com/primary/2023/08/64e7c497112b6.jpg)
Brand: Palmolive Shampoo
Brief: Transition from a functional to a lifestyle-focused approach, showcasing manageable hair
Creative Agency: Spectrum VMLY&R
Media Agency: MediaCom
Digital Agency: Digitz
Creative Team: Asrar Alam, Mahmood Ali
Account Team: Uzma Akhtar, Hyder Ali, Hafsa Tahir
Media: TV, Digital, OOH
Eighteen by ORA
![](https://i.dawn.com/large/2023/09/191420227aa9933.jpg)
Brand: Cluster X Villas
Brief: Promote half and two kanal City Villas
Creative Agency: Golden Circle
Media Agency: Time & Space
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Zara Bangash, Sherjeel Rehman
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH
Fauji Cereals
![](https://i.dawn.com/large/2023/09/19142021b1577f0.jpg)
Brand: Fauji Corn Flakes
Brief: Corn Flakes go with breakfast
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH
HabibMetro
![](https://i.dawn.com/large/2023/09/191420229b611a5.jpg)
Brand: HabibMetro Insta Remit
Brief: Promote HabibMetro Sirat as a progressive Islamic banking institution
Creative Agency: Synergy Dentsu
Media Agency: Carat Media
Creative Team: Syed Ferrukh
Account Team: Shoaib Hasan, Saman Farook
Media: Print
Haier Pakistan
![](https://i.dawn.com/large/2023/09/191420228ddcd9d.jpg?r=152346)
Brand: Haier Inverter AC
Brief: Summer Launch
Creative Agency: Golden Circle
Media Agency: Blitz
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sherjeel Rehman, Ibrash Ali
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH
Haier Pakistan
![](https://i.dawn.com/large/2023/09/191420225a0a20b.jpg?r=152346)
Brand: Haier Refrigerator
Brief: Launch twin inverter refrigerator
Creative Agency: Golden Circle
Media Agency: Blitz
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sherjeel Rehman, Ibrash Ali
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH
Haleeb Foods
![](https://i.dawn.com/large/2023/09/19142022d194d5a.jpg?r=152346)
Brand: Tropico
Brief: Summer launch
Creative Agency: Golden Circle
Media Agency: Mediacom
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Anum Idrees
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH
Honda Atlas Cars Pakistan
![](https://i.dawn.com/large/2023/09/19142022036da25.jpg?r=152346)
Brand: Honda City
Brief: Post launch campaign
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Asif Javed
Account Team: Mehreen Arjumand, Zain Ashraf
Media: Digital, OOH, activation, Dealership activities
Khushhali Microfinance Bank (KMBL)
![](https://i.dawn.com/large/2023/09/1914202205b7863.jpg?r=152346)
Brand: Khushhali Bachat Plus Account
Brief: Differentiating KMBL’s savings account and its high return rate
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chisti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: Print
Mobilink Microfinance Bank
![](https://i.dawn.com/large/2023/09/19142022fa06ca5.jpg?r=152346)
Brand: Mobilink Digital Banking
Brief: Promote Mobilink Bank as the digital bank of the future
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chishti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: Print
Moiz Foods
![](https://i.dawn.com/large/2023/09/19142022a5eba55.jpg?r=152346)
Brand: Moiz Gurr
Brief: Align the brand with young audiences
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Waseem Amjad, Taskeen Malik
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH, Brand activation
Murree Brewery
![](https://i.dawn.com/large/2023/09/191420211378d9d.jpg?r=152346)
Brand: Tops NR Juice
Brief: Promote Tops NR Juice line
Creative Agency: Synergy Dentsu
Media Agency: GroupM
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chishti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: TV
Stylo Shoes
![](https://i.dawn.com/large/2023/09/19142022d502871.jpg?r=152346)
Brand: Athleisure
Brief: Promote 2023 Athleisure Collection
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Khalid Iqbal
Account Team: Mehreen Arjumand, Zain Ashraf
Media: TV, Digital, OOH
Water and Sanitation Agency (DGPR)
![](https://i.dawn.com/large/2023/09/19142022abd49aa.jpg?r=152346)
Brand: DGPR – Barsaat Mein Ahtiyaat
Brief: Create awareness about taking precautions during the rainy season
Creative Agency: Synergy Dentsu
Media Agency: Synergy Dentsu
Creative Team: Faheem Akhter, Salman Shafiq
Account Team: Haseeb Rehman, Muhammad Asif
Media: Print
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