Campaigns released in May-June 2023

Abbott Laboratories (Pakistan)

Brand: Mospel
Brief: Dengue and safety awareness campaign
Creative Agency: In-house
Media Agency: Synergy Advertising – Carat
Creative Team: Imranuddin
Account Team: Zainab Shaikh
Media: OOH, Radio

Bank AL Habib

Brand: AL Habib Woman
Brief: To launch ‘AL Habib Woman’, a separate platform for the financial needs of women
Creative Agency: Bond Advertising
Media Agency: Bond Advertising
Creative Team: Asif Hussain, Shafaq Siddiqui
Account Team: Reem Ehteram
Media: TV, Digital, Print, Radio

Bestway Cement

Brand: Bestway Cement – World Environment Day
Brief: Promote the sustainable outlook of Bestway Cement
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chishti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: Print

Colgate-Palmolive Pakistan

Brand: Bonus Tristar Detergent
Brief: Promote Bonus Tristar’s superior stain removal properties
Creative Agency: Spectrum VMLY&R
Media Agency: MediaCom
Digital Agency: Digitz
Creative Team: Saher Shakil, Tehseen Naqvi
Account Team: Uzma Akhtar, Hyder Ali, Hafsa Tahir
Media: TV, Digital, POS Displays

Colgate-Palmolive Pakistan

Brand: Palmolive Shampoo
Brief: Transition from a functional to a lifestyle-focused approach, showcasing manageable hair
Creative Agency: Spectrum VMLY&R
Media Agency: MediaCom
Digital Agency: Digitz
Creative Team: Asrar Alam, Mahmood Ali
Account Team: Uzma Akhtar, Hyder Ali, Hafsa Tahir
Media: TV, Digital, OOH

Eighteen by ORA

Brand: Cluster X Villas
Brief: Promote half and two kanal City Villas
Creative Agency: Golden Circle
Media Agency: Time & Space
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Zara Bangash, Sherjeel Rehman
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Fauji Cereals

Brand: Fauji Corn Flakes
Brief: Corn Flakes go with breakfast
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

HabibMetro

Brand: HabibMetro Insta Remit
Brief: Promote HabibMetro Sirat as a progressive Islamic banking institution
Creative Agency: Synergy Dentsu
Media Agency: Carat Media
Creative Team: Syed Ferrukh
Account Team: Shoaib Hasan, Saman Farook
Media: Print

Haier Pakistan

Brand: Haier Inverter AC
Brief: Summer Launch
Creative Agency: Golden Circle
Media Agency: Blitz
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sherjeel Rehman, Ibrash Ali Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Haier Pakistan

Brand: Haier Refrigerator
Brief: Launch twin inverter refrigerator
Creative Agency: Golden Circle
Media Agency: Blitz
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sherjeel Rehman, Ibrash Ali
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Haleeb Foods

Brand: Tropico
Brief: Summer launch
Creative Agency: Golden Circle
Media Agency: Mediacom
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Anum Idrees
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH

Honda Atlas Cars Pakistan

Brand: Honda City
Brief: Post launch campaign
Creative Agency: Golden Circle
Media Agency: Golden Circle
Digital Agency: Golden Circle
Creative Team: Naeem Raza, Asif Javed
Account Team: Mehreen Arjumand, Zain Ashraf
Media: Digital, OOH, activation, Dealership activities

Khushhali Microfinance Bank (KMBL)

Brand: Khushhali Bachat Plus Account
Brief: Differentiating KMBL’s savings account and its high return rate
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chisti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: Print

Mobilink Microfinance Bank

Brand: Mobilink Digital Banking
Brief: Promote Mobilink Bank as the digital bank of the future
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chishti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: Print

Moiz Foods

Brand: Moiz Gurr
Brief: Align the brand with young audiences
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Waseem Amjad, Taskeen Malik
Account Team: Mehreen Arjumand
Media: TV, Digital, OOH, Brand activation

Murree Brewery

Brand: Tops NR Juice
Brief: Promote Tops NR Juice line
Creative Agency: Synergy Dentsu
Media Agency: GroupM
Creative Team: Haroon Riaz, Sohail Mazhar, Muhammad Haris Akram, Nosheen Abdurrazzak, Maliha Kamran Chishti, Kamal Shahzad
Account Team: Sardar Omar Faruk, Saqib Shehzad
Media: TV

Stylo Shoes

Brand: Athleisure
Brief: Promote 2023 Athleisure Collection
Creative Agency: Golden Circle
Media Agency: IG Square
Digital Agency: Golden Circle
Creative Team: Zara Bangash, Asif Javed, Khalid Iqbal
Account Team: Mehreen Arjumand, Zain Ashraf
Media: TV, Digital, OOH

Water and Sanitation Agency (DGPR)

Brand: DGPR – Barsaat Mein Ahtiyaat
Brief: Create awareness about taking precautions during the rainy season
Creative Agency: Synergy Dentsu
Media Agency: Synergy Dentsu
Creative Team: Faheem Akhter, Salman Shafiq
Account Team: Haseeb Rehman, Muhammad Asif
Media: Print