Understanding What We Eat
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
pakistani ads
Are We Mad Enough?
A run-down of the MADsemble conference.
Campaigns released in May-June 2023
Ad campaigns released in May-June 2023, from the July-August 2023 issue.
A Rahber Revival?
Rahber's campaign focuses on the quality, functionality and versatility of the products, and leverages Fawad Khan’s popularity.
Brand Baja!
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
The Singularity of the Written Word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Repositioning Culture for Brand Success
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
Composing Chai Chahiye in the Golden Age of Advertising
The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.
A Few of my Favourite Things
Sheharyar Ali on a few of his favourite recent ad campaigns.
"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
Enter the Conscientious Consumer
Marylou Andrew-McCormack on how technology forged a new consumer activism.
When Mighty Oaks From Acorns Do Grow...
S.M. Shahid looks back at the inception of the advertising profession.
Ramzan’s Slim Pickings
Which brands stood out this Ramzan?
Campaign Register (November-December 2022)
Ad campaigns released in November-December 2022.
A Good Fairy’s Sleep
Mehr Husain profiles Master MoltyFoam.
Are Our Ads Really Made in Pakistan?
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
The Perfect Switch
Muneeb Akram reviews Pakistan Cable’s recent campaign.
Refreshing But a Tad Clichéd
Did this year’s Independence Day advertising stand out?
A Maza-y Ka Ad in All This Hate
Muneeb Akram on a local campaign that struck the right chords.
Why Is Urdu Difficult for Us?
Muneeb Akram on why Pakistan's national language struggles not just in general but in advertising too.