Pakistani evenings are synonymous with chai, cakes and gupshup! One of the country’s favourite cakes to dunk into the warm beverage is, of course, the iconic Sooper Milk and Egg Cookies! The delicious two-ingredient combo is now not just available in cookie-form, but also a soft, spongy plain cake known as Sooper Soft Bakes!

This new launch by Sooper Pakistan seems to be about more than just the new delicious cake. The plain cake is seemingly travelling across the nation, popping up on our social media news feeds and being posted against gorgeous iconic backdrops. We have seen the likes of Umar Khan of the famous Ukhano Instagram page post a photograph of the cake in front of the gorgeous Faysal Mosque located at the heart of the nation’s capital. Other influencers seen posting about the cake include names such as digital creator Dananeer, Tere Bin singer Uzair Jaswal, content creator Irfan Junejo, and aemphasized textward-winning internet celebrity Romaisa Khan to name a few!

This movement is creating positive sentiments for the beauty of Pakistan as well as celebrating Pakistan’s love for chai and cake! New posts are popping up on our feeds from across the country. Some of our favourite locations that we have spotted include Mohatta Palace Museum, Quaid-i-Azam’s mazaar, Badshahi Mosque, Wagah Border, Shah Rukn-e-Alam’s tomb, and Sialkoti Gate… but the list of awe-inspiring views seems endless with the Sooper Soft Bakes movement!

With all this hype, we can’t wait to sink our teeth into the soft cake, jump onto the bandwagon, take some gorgeous photographs and add to the map of Sooper Ka Pakistan!

This content has been produced as a paid partnership with EBM.