Aurora Magazine

Promoting excellence in advertising

Sooper

Descent into Short-Term Thinking

Descent into Short-Term Thinking

Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years. Updated 15 Feb, 2024 10:12am
Campaign Watch

Campaign Watch

Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns. Updated 17 Oct, 2023 12:02pm
Where’s The Eye-Candy?

Where’s The Eye-Candy?

Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game. Published 09 Jan, 2023 10:38am
Putting Strategy First

Putting Strategy First

Muhammad Ali Khan discusses some Pakistani advertising campaigns that made a difference strategically. Published 27 Dec, 2022 11:56am
Sooper is the nation's biscuit

Sooper is the nation's biscuit

Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it. Published 04 Mar, 2020 10:04am
Campaign Watch

Campaign Watch

Some of the best recent ad campaigns. Updated 23 Feb, 2019 10:13am