Campaign Watch
Mahnoor Avais, Junior Consultant – Content Excellence,
Creative, Symmetry Group, picks her favourite and not-so-favourite ad campaigns.
Sooper
Memorable Ramzan Ads 2025
Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.
Ibrahim Baloch’s Best Work
Sami Qahar on the best TVCs directed by the late Ibrahim Baloch.
The Seedhi Saadhi Khushi of Sooper Soft Bakes
Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Where’s The Eye-Candy?
Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game.
Putting Strategy First
Muhammad Ali Khan discusses some Pakistani advertising campaigns that made a difference strategically.
Sooper Soft Bakes Set Out to Showcase Pakistan’s Hidden Beauty
The delicious cakes seem to be popping up all over the country.
Sooper is the nation's biscuit
Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it.
Campaign Watch
Some of the best recent ad campaigns.
Will Junoon’s comeback strike the right note?
What can fans expect from Pakistan's first 'Sufi Rock' band?