Campaign Watch
Noreen Omer, Creative Director, IAL Saatchi & Saatchi, picks her favourite and not-so-favourite recent ad campaigns.
sooper soft bakes
Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
The Seedhi Saadhi Khushi of Sooper Soft Bakes
Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.
Sooper Soft Bakes Set Out to Showcase Pakistan’s Hidden Beauty
The delicious cakes seem to be popping up all over the country.