Aurora Magazine

Promoting excellence in advertising

Published in Mar-Apr 2018

Campaign Register

Published Jun 14, 2018 09:30am
Ad campaigns released in January–February 2018.

CLIENT: Allied Paint Industries

Brand: ABL PSL Campaign
Brief: ABL PSL and Cricket
Creative Agency: Fourays Advertising
Media Agency: Fourays Advertising
Creative Team: Nyda Ahmad, Henna Naeem, Saeed Paracha
Account Team: Ali Kardar
Media: TV, Digital, OOH


CLIENT: Coca-Cola

Brand: Coke
Brief: Promote Coca-Cola’s the 2018 FIFA World Cup
Creative Agency: Soho Square
Media Agency: Starcom
Creative Team: Sheharyar Ali, Asad Hasan,Zohra Majeed,Zehra Zaidi
Account Team: Ahmad Azim, Hassan Bangash, Kiran Iftikhar
Media: TV, Radio, Digital


CLIENT: Hardee’s International

Brand: Hardee’s
Brief: Promote the launch of new outlets across different cities
Creative Agency: Firebolt63
Media Agency: Firebolt63
Creative Team: Asad Khan, Zeeshan Khan,Hunana Masroor
Account Team: Umair Waseem
Media used: Print, OOH and Digital


CLIENT: ANI Pakistan

Brand: Pediasure
Brief: Promote Pediasure to mothers whose kids have growth issues
Creative Agency: Ishtehari
Media Agency: GroupM
Creative Team: M. Danish Akhtar, Yasir Ali, Shujauddin Allauddin
Account Team: Anum Mushtaq
Media: TV, Radio, POS


CLIENT: English Biscuits Manufacturers

Brand: Peek Freans Cake Up
Brief: Highlight the importance of spending real-time with your loved ones
Creative Agency: Ogilvy & Mather
Media Agency: Mindshare
Creative Team: Waleed Ansari, Abdul Azeem, Sukaina Moosavee
Account Team: Naved Qureshi
Media: TV, Digital, OOH


CLIENT: Hilal Confectionary

Brand: Hilal CupKake
Brief: Associate ‘centre fillings’ with the brand
Creative Agency: Manghi Communication Solutions (MCS)
Media Agency: In-house
Creative Team: Manghi Communication Solutions
Account Team: Maria Ahsan, Adnan Malik
Media: TV, Digital, POS


CLIENT: Bonanza Satrangi

Brand: Satrangi
Brief: Rebrand Bonanza Satrangi as young and contemporary
Creative Agency: Ogilvy & Mather
Media Agency: Mindshare
Creative Team: Shehryar Ali, Ali Askari, Rabiya Hamid
Account Team: Haniya Hassan, Naved Qureshi
Media: TV, Radio, Digital


CLIENT: Haier Pakistan

Brand: Haier Air Conditioner DC Inverter
Brief: Showcase how the product makes life easier
Creative Agency: Synergy Dentsu
Media Agency: Blitz
Creative Team: Sana Ahmed, Shehroz Anjum, Asif Javed, Sharjeel Zafar
Account Team: Imran Mahmud, Uswa Naeem
Media: Print, TV, Digital, OOH


CLIENT: Indus Motor Company

Brand: Toyota Hilux Revo
Brief: Launch the new Hilux Revo on the platform of ‘Go Wild’ Creative Agency: Manhattan International
Media Agency: OMD Pakistan
Creative Team: Junaid Akthar, Waqas Bin Ali, Taimur Tajik
Account Team: Mustafa Ahmed, Usman Toor
Media used: Print, Digital, Dealership Branding


CLIENT: Jazz

Brand: JazzCash
Brief: Promote Jazz Cash Mobile Account and the tagline ab paisa nahi JazzCash chalay ga
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Taimur Azzem
Account Team: Suliman Kayani
Media: TV, Radio, Digital


CLIENT: Seasons Canola

Brand: Seasons Canola Sub Achay Ke liye
Brief: Promote Seasons as the pioneer and leading canola brand
Creative Agency: Synergy Dentsu
Media Agency: Cynite Digital
Creative Team: Asif Javed, Muhammad Rasheed, Sharjeel Zafar
Account Team: Shehryar Ahmed, Imran Mahmud
Media: Print, TV, OOH, Digital


CLIENT: United Snacks

Brand: Oye Hoye
Brief: Create organic conversation around Oye Hoye & Fanta combinations on Instagram
Creative Agency: Ishtehari
Creative Team: Falak Bawa, Daniyal Shahid Qureshi
Account Team: Umair Kazi
Media: Digital


CLIENT: Jazz

Brand: Jazz 4G WiFi Devices
Brief: Promote Super 4G WiFi devices
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Rashna Abdi, Fizza Shah
Account Team: Suliman Kayani
Media: TV, Radio, Digital, OOH


CLIENT: Shoe Planet

Brand: Shoe Planet
Brief: Launch the Spring 2018 Collection
Creative Agency: Synergy Dentsu
Media Agency: Red Communications
Creative Team: Muneeb Akram, Ahsan Jamil, Asif Javed, Hira Noor, Sharjeel Zafar
Account Team: Haider Behzad, Imran Mahmud
Media: Print, Digital


CLIENT: Volka Food International

Brand: Mario’s Pasta
Brief: Launch Mario’s Pasta as a premium product
Creative Agency: Blitz Advertising
Media Agency: Spark
Creative Team: Omair Fayyaz, Muzammil Ibrahim, Kamran Khan, Aamir Mallick, Minhaj Sajid, Shakeb Sultan, Farhan Zafar
Account Team: Sehrish Roshan Ali, Ammar Anwar
Media: Print, TV, Digital, OOH


CLIENT: Sapphire Retail

Brand: Lawn Vol. 1 2018
Brief: Celebrate Pakistan. Don’t over-stylise the brand
Creative Agency: Manghi Communication Solutions (MCS)
Media Agency: in-house
Creative Team: Manghi Communication Solutions (MCS)
Account Team: Sibtain Haji
Media: Print, OOH, Digital (AR)


CLIENT: Stillman’s

Brand: Stillman’s Men Fairness Facewash and Fairness Cream
Brief: Launch Stillman’s range for men
Creative Agency: Blitz Advertising
Media Agency: Spark
Creative Team: Muzammil Ibrahim, Alina Nabi, Kamran Khan, Shakeb Sultan, Farhan Zafar
Account Team: Sehrish Roshan Ali, Ammar Anwer
Media: Print, TV, OOH


CLIENT: Waresa Industry Pvt. Ltd.

Brand: Reefland
Brief: Promote the brand image and the launch of a new product line
Creative Agency: Firebolt63
Media Agency: Firebolt63
Creative Team: Zeeshan Khan, Mohsin Mansoor
Account Team: Umair Waseem
Media used: Print, OOH, digital, POS