A Few of my Favourite Things
Areeb Shah, Creative Executive, Firebolt63, on his recent favourite ads.
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Life in beta
In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset.
Weathering the downturn
The impact of the prevailing economic situation on marketing and advertising.
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
Dayfresh moves into lactose free milk
Dairyland recently launched a new brand extension for their Dayfresh packaged milk range.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Agency makeover
Khalid Naseem on why agencies are failing to integrate the communications function.
Butterfly breathables
Santex Products launched a new product called Butterfly Breathables.
Campaign Register
Ad campaigns released in January–February 2018.
Berger Paints: your castle's best friend
Charting Berger Paints' brand odyssey.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
The future of media
Media predictions for 2018.
Be brave and let go
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.