Agency Profiles 2023
From Aurora's annual Fact File FY 2022-23.
Blitz Advertising
A Few of My Favourite Things (Jul-Aug 2021)
Senior Creative Manager, Blitz Advertising, on his favourite ad campaigns.
A few of my favourite things
A review of some of the recent ad campaigns.
How PSL 2019 trumped war hysteria
PSL triumphed against the odds.
Meeting greater expectations
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
An original in every sense
Remembering Aamir A. Mallick (1970-2018)
Business Rankings in FY 2016-17
The top communication agencies advertised in print media, TV channels and radio stations in fiscal year 2016-17.
Campaign Register
Ad campaigns released in January–February 2018.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
No excuses for blandness
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
DID MOBILE TECHNOLOGY SHRINK MY TV?
What happens when attention spans come at a premium.
Blitz Advertising becomes Fauji Foods’ media agency
Blitz Advertising won the account after an extensive pitch process.
Business Rankings
Top communication agencies which advertised in print, television and radio in Fiscal Year 2015-16.
Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
"Nobody puts either money or the effort behind training people"
Umair Saeed, COO, Blitz Advertising on the entrenched mindsets within the advertising profession.