Abbott Laboratories

Brand: Mospel
Brief: Increase sales in the mild weather
Creative Agency: In-house
Media Agency: Synchronize Carat
Creative Team: Imranuddin
Account Team: Zohaib Shaikh
Media: Radio, OOH

Bank AL Habib

Brand; AL Habib Current Plus
Brief: Promote the AL Habib Current Plus Account as an ideal choice for business and individual banking needs
Creative Agency: Bond Advertising
Media Agency: Bond Advertising
Digital Agency: In-house
Creative Team: Asif Hussain
Account Team: Shayan Yousuf
Media: TV, Print, Radio, Digital

Bill & Melinda Gates Foundation

Brand: Polio Eradication
Brief: Communicate the urgency of vaccinating children against polio
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Digital Agency: Synite Digital
Creative Team: Syed Ferrukh
Account Team: Nazim Qureshi
Media: TV, Radio

Chevron Pakistan Lubricants

Brand: Delo
Brief: Promote trust and confidence among Delo fleet owners and truck drivers
Creative Agency: Spectrum VMLY&R
Media Agency: GroupM
Digital Agency: Marksman Advertising
Creative Team: Arsalan Ahmed, Asrar Alam, Ashar Ahmed, Sharf-e-Alam
Account Team: Ehtesham Khan, Khalid Nayeem
Media: Print, TV, Radio, Digital, OOH

Colgate-Palmolive Pakistan

Brand: Palmolive Soap
Brief: Promote Palmolive Naturals soaps’ 100% natural ingredients
Creative Agency: Spectrum VMLY&R
Media Agency: MediaCom
Digital Agency: Digitz-Digitas
Creative Team: Asrar Alam, Saeed Ur Rehman
Account Team: Uzma Akhtar, Hyder Ali, Hafsa Tahir
Media: TV, Digital, OOH

EFU Life Assurance

Brand: EFU Life
Brief: Promote EFU Life’s One Stop Cover
Creative Agency: MullenLowe Rauf
Media Agency: Brainchild Communications Pakistan
Digital Agency: Symmetry Group
Creative Team: Saher Shakil, Taqi Naqvi, Rabia Abdul Qadir
Digital Team: Mahrukh Shaikh, Ibrahim Khan
Account Team: Sadaf Zaidi, Sohaib Ahmed
Media: Print, TV, Radio, Digital, OOH

Fatima Fertilizer

Brand: Sarsabz Fertilizer
Brief: Highlight the vital role farmers play in our national economy especially in difficult times
Creative Agency: Soho Square Pakistan
Media Agency: Mindshare
Digital Agency: Blitz Advertising
PR Agency: Asiatic Public Relations Network (Pvt) Ltd
PR Team: Zeeshan Gul, Aiysha Abbas, Arsalan Haider, Qumber Rizvi
Account Team: Mariam Naeem Siddiqi, Mahnoor Ahmad Khan, and Semal Atif
Media: Print, TV, Digital

Habib Metropolitan Bank

Brand: HMB Sirat Banking
Brief: Promote HABIBMETRO Sirat
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Syed Ferrukh
Account Team: Shoaib Hasan, Saman Farooq
Media: TV, Print, Digital, Radio

Hyundai

Brand: Tucson GLS
Brief: Launch the Tucson GLS
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Shireen Zaidi, Areeb Altaf
Account Team: Salman Haider, Zain-ul-Abedin
Media: Print

McDonald’s

Brand: Spicy McCrispy
Brief: Promote Spicy McCrispy as the first choice in the spicy crispy burger category
Creative Agency: Manhattan Communications
Media Agency: GroupM
Digital Agency: Manhattan Communications
Creative Team: Adeeba Khan, Sharjeel Ahmed, Yasir Aslam, Shahzeb Ahmed, Ahmed Hassan
Account Team: Tehmina Siddiqui, Shahbaz Mirza, S.M Farrukh Anjum, Frayan Doctor, Nabeel Mandviwala
Media: TV, Radio, OOH, Digital, In-Store

Mehran Bottlers

Brand: Pakola
Brief: Create disruption through a brand recall campaign for Pakola
Creative Agency: Orientm McCANN
Media Agency: ECHO Digital
Digital Agency: ECHO Digital
Creative Team: Rashna Abdi, Hashmat Mirza
Account Team: Mansoor Karim, Murtaza Azam
Digital Team: Sharjeel G. Baghdadi, Mehma Khan, Misha Khan, Hasnain Raza, Shamoon Arshad
Media: Social Media

Yango

Brand: Yango
Brief: Launch Yango Pakistan
Creative Agency: Synergy Dentsu
Media Agency: Adcom Leo Burnett
Creative Team: Kayzad Giara, Zahra Naheed
Account Team: Shoaib Hasan, Saman Farooq
Media: TV, Digital