Aurora Magazine

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To Boycott or Not to Boycott?

To Boycott or Not to Boycott?

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments. Updated 28 Aug, 2024 02:00pm
Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Updated 21 Oct, 2024 12:29pm
Dipitt, Like It, Export It.

Dipitt, Like It, Export It.

Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand. Published 26 Apr, 2024 11:46am
Campaign Watch

Campaign Watch

Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns. Updated 09 Jan, 2024 02:29pm
Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
Why the Boycott Won’t Work

Why the Boycott Won’t Work

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder. Updated 05 Jan, 2024 03:41pm
Mirroring the growth of digital

Mirroring the growth of digital

Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan. Updated 13 Jul, 2018 10:52am
Going native

Going native

There is immense potential of native language advertising on social media. Updated 07 Aug, 2018 09:30am