Aurora Magazine

Promoting excellence in advertising

McDonald's

Campaign Watch

Campaign Watch

Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns. Updated 09 Jan, 2024 02:29pm
Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
Why the Boycott Won’t Work

Why the Boycott Won’t Work

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder. Updated 05 Jan, 2024 03:41pm
Mirroring the growth of digital

Mirroring the growth of digital

Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan. Updated 13 Jul, 2018 10:52am
Going native

Going native

There is immense potential of native language advertising on social media. Updated 07 Aug, 2018 09:30am