Aurora Magazine

Promoting excellence in advertising

Published in Nov-Dec 2019

The Top 5 Green Brands of 2019

From Aurora's 10 Pros in Top 5 Mode.

1. Levi’s

Playing their role as a global corporate citizen, Levi’s launched the ‘Water<Less’ campaign, introducing manufacturing techniques that reduce the amount of water used during the production of their jeans (up to 96%). So far the Water<Less collection has saved billions of litres of water every month.

2. Generation

Although sustainable fashion is a budding concept in Pakistan, a few fashion brands are carrying the eco-friendly torch for others to follow. Generation, for example, is switching to organic cotton and creating new clothing lines from recycled plastics. Their latest initiative involves launching a factory outlet where customers can create customised clothing items out of recycled fabric from previous collections.

3. Tetra Pak

As a producer of packaging that ends up becoming litter, Tetra Pak are committed to minimising this unintended negative impact of their products. They have teamed up with various paper mills and waste and recycling companies in an effort to increase Used Beverage Cartons (UBCs) recycling, and reduce their carbon footprint throughout their supply chain. Goes to show that even if pollution is not directly your fault, you can still take steps to minimise the problem.

4. Impossible Burger (Impossible Foods)

Meat farming is a wasteful and unsustainable practice. Yet, most countries have not broken away from their dependency on meat-based products. Enter Impossible Burger, a meatless plant-based burger patty, made of soy and potato proteins that feels, tastes and even bleeds like real meat. This eco-friendly patty is so close to the real thing that it has been incorporated into restaurant chains such as Burger King, Red Robin, Umami Burger and White Castle.

5. Lego

If you have ever played with Lego, know that they have bricks in the shape of just about everything, including people, animals and plants. To combat the global plastic crisis, Lego have introduced a range of plant-shaped bricks made out of sugarcane. These bricks, known as ‘Plants from Plants’, are part of an overarching initiative to make Lego an eco-friendlier brand.

Taimur Tajik is Head of Creative, Manhattan International.