The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Taimur Tajik
Left to Rot
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Keep It Simple, Stupid
Taimur Tajik, Creative Head, Interwood, on the dangers of over complications.
Couldn’t Hack It
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Down the Drain
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Now That’s an Idea!
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Creatively Disconnected
To think together, we need to be together!
Facing Up To Covid-19
How great brands will always find ways to rise to the challenges of extreme adversity.
The Top 5 Green Brands of 2019
From Aurora's 10 Pros in Top 5 Mode.
Tajik announces launch of ‘The Element of Demise’
The ad man-cum-musician is releasing his third album in the first quarter this year.
No Leaks, No Problem!
IIL PPRC Pipes & Fittings’ recent campaign aims to promote high-quality pipes for home plumbing system.
Thought for food
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
Living on a prayer
Why creativity in communication eludes Islamic banking.
Emirates and Standard Chartered redefine luxury travel
The newly introduced co-branded credit cards are tailored to offer value to Pakistan's frequent-flyer community.
Singing for their supper
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?
Music, marketing and memories
The role of music in creating unforgettably impactful advertising.
Let the Music Do the Talking
Lessons brands could learn from Coke Studio.
Where is the beef?
Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads.