Aurora Magazine

Promoting excellence in advertising

Taimur Tajik

Thought for food

Thought for food

Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it. Updated May 18, 2018 12:37pm
Living on a prayer

Living on a prayer

Why creativity in communication eludes Islamic banking. Updated Apr 07, 2018 09:58am
Singing for their supper

Singing for their supper

Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality? Published Aug 22, 2017 03:23pm
Battle of the bans

Battle of the bans

The real consequence of banning Indian content in Pakistan. Published Nov 23, 2016 02:19pm
Campaign watch

Campaign watch

Exploring which brands have got the big idea, which ones are using execution as a crutch and which never had a clue. Published Jun 21, 2016 02:24pm
Where is the beef?

Where is the beef?

Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads. Updated Jul 16, 2015 10:41am