Aurora Magazine

Promoting excellence in advertising

Taimur Tajik

I Think, Therefore I Brand

I Think, Therefore I Brand

In a woke world, brands need to use their minds to win their audiences’ hearts. Updated 13 Jun, 2022 11:10am
No Money. No Honey.

No Money. No Honey.

Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik. Published 07 Jan, 2022 11:53am
Left to Rot

Left to Rot

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published 04 Mar, 2021 02:05pm
Keep It Simple, Stupid

Keep It Simple, Stupid

Taimur Tajik, Creative Head, Interwood, on the dangers of over complications. Published 02 Mar, 2021 03:47pm
Couldn’t Hack It

Couldn’t Hack It

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Updated 26 Feb, 2021 05:00pm
Down the Drain

Down the Drain

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published 22 Feb, 2021 02:54pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Into the Unknown

Into the Unknown

Taimur Tajik, Creative Head, Interwood, on what brands must do to stay ahead in 2021. Published 15 Jan, 2021 02:02pm
Now That’s an Idea!

Now That’s an Idea!

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 03 Dec, 2020 02:55pm
From Dark To Light?

From Dark To Light?

Taimur Tajik moves from the agency to the client side. Published 20 Nov, 2020 06:22pm
Cruising with Trump

Cruising with Trump

Taimur Tajik cooks up barbeque for some intriguing personalities. Published 16 Sep, 2020 10:08am
Facing Up To Covid-19

Facing Up To Covid-19

How great brands will always find ways to rise to the challenges of extreme adversity. Published 04 Aug, 2020 09:44pm
Thought for food

Thought for food

Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it. Updated 18 May, 2018 12:37pm