The Good, the Bad. The Agency.
Taimur Tajik on why a pressure cooker culture is driving creatives away from ad agencies.
Taimur Tajik
Go Green or Go Home
What should brands be doing to counter climate change?
The Artificial Versus the Real
AI can certainly help us do some stuff better, but it cannot do anything
without us having done it before, writes Taimur Tajik.
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Think Like a Human, Build Like a Brand
Taimur Tajik on how brands can make their customers love them unconditionally.
The Top 5 Brands Going Green in 2023
Taimur Tajik picks his Top 5 brands going green in 2023.
The Power of Purpose
Now more than ever before, brands will have to base their reason to buy on their purpose, argues Taimur Tajik.
Eyes on the Wrong Prize
Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.
10 Pros in Top 5 Mode
Top 5ives of 2022.
What It Really Means To Be ‘Made in Pakistan’
‘Made in Pakistan’ also means adhering to the ethics that come with the responsibilities implied in the claim.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
10 Pros in Top 5 Mode: Marketing Fails
2021's top five marketing fails.
No Money. No Honey.
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
Left to Rot
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Keep It Simple, Stupid
Taimur Tajik, Creative Head, Interwood, on the dangers of over complications.
Couldn’t Hack It
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Down the Drain
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Top 5ives 2020
Ten marketing/media professionals list down the top five of everything in 2020.
Into the Unknown
Taimur Tajik, Creative Head, Interwood, on what brands must do to stay ahead
in 2021.
Now That’s an Idea!
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.