Now more than ever before, brands will have to base their reason to buy on their purpose, argues Taimur Tajik.
Updated 20 May, 2023 12:24pm
Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.
Published 06 Mar, 2023 04:16pm
Top 5ives of 2022.
Updated 05 Oct, 2023 01:04pm
‘Made in Pakistan’ also means adhering to the ethics that come with the responsibilities implied in the claim.
Published 21 Dec, 2022 10:47am
In a woke world, brands need to use their minds to win their audiences’ hearts.
Updated 13 Jun, 2022 11:10am
2021's top five marketing fails.
Published 27 Jan, 2022 10:18am
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
Published 07 Jan, 2022 11:53am
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Published 04 Mar, 2021 02:05pm
Taimur Tajik, Creative Head, Interwood, on the dangers of over complications.
Published 02 Mar, 2021 03:47pm
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Updated 26 Feb, 2021 05:00pm
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Published 22 Feb, 2021 02:54pm
Ten marketing/media professionals list down the top five of everything in 2020.
Updated 04 Jan, 2023 12:41pm
Taimur Tajik, Creative Head, Interwood, on what brands must do to stay ahead
in 2021.
Published 15 Jan, 2021 02:02pm
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Updated 03 Dec, 2020 02:55pm
Taimur Tajik moves from the agency to the client side.
Published 20 Nov, 2020 06:22pm
Taimur Tajik cooks up barbeque for some intriguing personalities.
Published 16 Sep, 2020 10:08am
To think together, we need to be together!
Published 05 Aug, 2020 01:40pm
How great brands will always find ways to rise to the challenges of extreme adversity.
Published 04 Aug, 2020 09:44pm
What agencies must do to retain their top creative talent.
Published 30 Apr, 2020 05:11pm
Shrinking budgets. Dwindling timelines. Non-existent briefs.
Published 11 Feb, 2020 10:29am
