Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?
The role of music in creating unforgettably impactful advertising.
When naming a brand, go with your gut. If the brand succeeds, no one will think twice about the name.
The real consequence of banning Indian content in Pakistan.
Exploring which brands have got the big idea, which ones are using execution as a crutch and which never had a clue.
The highs and lows of being a voiceover artist.
Lessons brands could learn from Coke Studio.
Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads.