How artificial intelligence can be applied in marketing.
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
Why local beauty brands need to move away from stereotypical communication.
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
How disruption is threatening Gillette's dominance.
Why are Pakistani ads filled with stereotypical men?
Examining the rising local organic personal care segment in Pakistan.
Interview with Memosh Khawaja, CEO, Haleeb Foods Limited.
