Aurora Magazine

Promoting excellence in advertising

Mar - Apr 2023

Published in Mar-Apr 2023
Just Saying

Just Saying

Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).
An Indifferent Report Card

An Indifferent Report Card

Despite changing times, the newsroom remains essentially a women-friendly space, albeit no more or no less than before.
Turning the Tide

Turning the Tide

Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world.
Get On Trend!

Get On Trend!

After reading From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society.
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*

“Naach Meri Jaan, Tujhay Paisa Milay Ga”*

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now eviscerates such negative reactions.
AI vs Art Directors

AI vs Art Directors

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes!
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