Aurora Magazine

Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.

Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).

Shoaib Qureshy charts the trajectory of the branded journey.

The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.

As finding and retaining creative resources becomes even harder, Arooj Anwar sheds light on the root causes of a growing crisis.

That’s because this article was written by AI.

Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.

Despite changing times, the newsroom remains essentially a women-friendly space, albeit no more or no less than before.

Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world.

Sheharyar Ali on a few of his favourite recent ad campaigns.

Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).

Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.

Ans Khurram discusses the future of big data marketing.

After reading From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society.

Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now eviscerates such negative reactions.

Some say the future may belong to AI, but for Atiya Zaidi, the future is about being human.

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes!

Will bots be running Pakistan’s newsroom? Not quite yet...

Shan Foods rolls out another counter stereotypical campaign

The Curtain Rises On AdAsia 89

Ali Rez imagines the next 75 years – if only we could choose.

Sheikh Adil Hussain lets his imagination run wild.

Marylou Andrew-McCormack on how technology forged a new consumer activism.

S.M. Shahid looks back at the inception of the advertising profession.

Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.

Ad campaigns released in March-April 2023

Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.

Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.