Published in Nov-Dec 2023
Aurora polls Pakistan’s corporate heads.
Aurora polls Pakistan’s agency heads.
Fatima Attarwala on the lure of all things Korean.
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister.
Asrar Alam imagines the future of advertising 20 years from now.
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Nothing works better than emotional advertising, writes Taniya Hasan.
Seema Jaffer gives her verdict.
Tabinda Hussain speaks to Bilal Maqsood about the challenges and joys of creating Pakkay Dost.
Is creativity in Pakistan simply misunderstood or are there other forces at play?
Arshad Awan poses the question.
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Zeenat Chaudhary profiles Hamza Amjad, ED, Creative, Social Media & Performance Management, Ogilvy Pakistan.
Rubab Rizvi examines AdEx trends in 2023 and what to expect in 2024.
Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
Faisal Sheikh, CEO, Entravision Pakistan and the Middle East, speaks to Mamun M. Adil about the acquisition of Jack of Digital by Entravision.
Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
Muna Khan reflects on changes in the media industry and their impact on the newsroom.
The last 25 years have seen a radical transformation of Pakistan’s media. Nasir Jamal traces the evolution.
Javaid Iqbal discusses why Pakistan must focus on EDTs to sustain long-term economic and social growth.
An evolution of the PR industry is in the offing, one that demands a multifaceted approach to communication that is in sync with a new generation.
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Javeria Shoaib and Sidra Aidrus discuss the importance of addressing Gen Z in the language they relate to.
Mariam Shakil on the growing ubiquity of podcasts.
Mehwish Aslam reviews historical shifts and emerging trends within Pakistan’s e-commerce ecosystem and its impact among consumers.
Interview
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Profile
Shahrezad Samiuddin profiles Samina Ahmed.
Shahrezad Samiuddin profiles Nagin Ansari, CEO, Backspace.
