Published in Nov-Dec 2022
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.
Campaigns for September-October
Pakistani films are just not cutting it, argues Nofil Naqvi.
The media must stop covering climate change-induced disasters as mere events, argues Afia Salam.
Pretty inevitable unless they put creativity at the forefront, writes Faraz Maqsood Hamidi.
Zeenat Chaudhary highlights her experience of buying local brands.
Ruled by fear, agency people opt for the mediocre.
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Aurora's ed on the journey of Pakistani brands in 2022.
CityFM89’s 75 Years of Pakistani Music is set to become a seminal
work of archival research and musical compilation.
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Khurram Mahboob discusses the technology trends that are fast-forwarding brands into the digital future.
Really good ideas that work come from really good research.
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Everything you need to know about Appollo Houseware.
Mehr Husain profiles Master MoltyFoam.
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
Romano Karim speaks to Shoaib Qureshy about his unique venture into the world of classic cars.
Top 5ives of 2022.
Arooj Anwar gives her verdict on this year’s advertising.
Ans Khurram on how to build an effective marketing story from data.
Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game.
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers
Muna Khan on reigniting her love affair with the newsroom.
Zahrah Mazhar discusses the digital dilemma of due diligence.
CityFM89’s recently released 75 Years of Pakistani Music is set to become a seminal
work of archival research and musical compilation, writes Mamun M. Adil.
Pakistani films are just not cutting it, argues Nofil Naqvi.
Mehr Husain profiles Sarmad Khoosat.
This has been a very bad year for automobiles, but will its proverbial resilience be able to save it this time?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Should marketing be driven by data or intuition?
The Aurora team pick their favourite ads.
Interview with Professor Ilhan Niaz .
Fatima S. Attarwala examines the dynamics and challenges of two intrinsically Pakistani industries
Nabeel Qadeer pays tribute to the country’s unsung heroes.
Sarmad Iqbal lists his favourite and not-so-favourite recent ad campaigns.
The dilemma of choosing between a global and a local client.
Kamran Sarfaraz, COO, Arey Wah, speaks to Aurora about his agency’s business model and what lies behind the success of his campaigns.
Rabia Shoaib Ahmad, Director and COO, Nutshell Group, speaks to Zeenat Chaudhary about the Nutshell Group’s evolution.
Khalid Naseem evokes some of the Pakistani brands that have withstood the test of time.
Muhammad Ali Khan discusses some Pakistani advertising campaigns that made a difference strategically.
Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share.
Javaid Iqbal presents a manifesto for change.
“We wanted to revive the classic Ae Khuda jingle while giving it a more upbeat spin..."
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
A new section in Aurora's annual Fact File FY 2021-22
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Aisha Khan makes the case for aligning private finance with net zero.
‘Made in Pakistan’ also means adhering to the ethics that come with the responsibilities implied in the claim.
Why brands must learn to evolve into multinational organisations.
Sadia Kamran covers the launch of Olper's Cheese.
People
Aurora polls Pakistan’s agency heads.
This special 138 page issue also contains the annual Fact File.
Aurora polls Pakistan’s corporate heads.
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Mamun M. Adil profiles Aamna Haider Isani, publisher of Something Haute.
Interview with Awais Bin Nasim, Managing Director, Tetra Pak Pakistan
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Profile
Zeenat Chaudhary profiles Ayesha Jalil, Founder, Y Productions.
Zeenat Chaudhary profiles Faryal Ahmad Faheem, Deputy CEO, VIS Credit Rating Company.
Interview
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
Fahd Chinoy, CEO, Pakistan Cables, speaks to Aurora about the imperatives of creating a level playing field for Pakistan.
Agencies
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
Most Read
Zohra Yusuf reviews Introducing Pakistan’s Climate Change Heroes.
Adil Najam, Founding Dean Emeritus & Professor, Boston University Pardee School of Global Studies, about the impacts of climate change.
Pakistani brands need to work harder and smarter if they are to achieve real icon stature.
