Published in Nov-Dec 2022
Pakistani films are just not cutting it, argues Nofil Naqvi.
The media must stop covering climate change-induced disasters as mere events, argues Afia Salam.
Pretty inevitable unless they put creativity at the forefront, writes Faraz Maqsood Hamidi.
Zeenat Chaudhary highlights her experience of buying local brands.
Ruled by fear, agency people opt for the mediocre.
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Aurora's ed on the journey of Pakistani brands in 2022.
CityFM89’s 75 Years of Pakistani Music is set to become a seminal
work of archival research and musical compilation.
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Khurram Mahboob discusses the technology trends that are fast-forwarding brands into the digital future.
Really good ideas that work come from really good research.
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Everything you need to know about Appollo Houseware.
Mehr Husain profiles Master MoltyFoam.
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
Romano Karim speaks to Shoaib Qureshy about his unique venture into the world of classic cars.
Top 5ives of 2022.
Arooj Anwar gives her verdict on this year’s advertising.
Ans Khurram on how to build an effective marketing story from data.
Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game.
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.
Muna Khan on reigniting her love affair with the newsroom.
Zahrah Mazhar discusses the digital dilemma of due diligence.
Aurora polls Pakistan’s corporate heads.
Aurora polls Pakistan’s agency heads.
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Zeenat Chaudhary profiles Ayesha Jalil, Founder, Y Productions.
Zeenat Chaudhary profiles Faryal Ahmad Faheem, Deputy CEO, VIS Credit Rating Company.