Dipitt, Like It, Export It.
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.
Nov - Dec 2022
Published in Nov-Dec 2022
People
Profile
Interview
Agencies
Most Read
Campaign Register
Campaigns for September-October
Pakistani Cinema and the Multiverse of Sadness
Pakistani films are just not cutting it, argues Nofil Naqvi.
Climate Change and Media Response
The media must stop covering climate change-induced disasters as mere events, argues Afia Salam.
The Death of the Holding Company
Pretty inevitable unless they put creativity at the forefront, writes Faraz Maqsood Hamidi.
A Very Pakistani Shopping Spree
Zeenat Chaudhary highlights her experience of buying local brands.
Fear and Mediocrity
Ruled by fear, agency people opt for the mediocre.
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Just Saying
Aurora's ed on the journey of Pakistani brands in 2022.
Bringing Pakistan’s Musical Heritage To Life in 17 Episodes
CityFM89’s 75 Years of Pakistani Music is set to become a seminal
work of archival research and musical compilation.
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Getting Ready for the Next Digital Wave
Khurram Mahboob discusses the technology trends that are fast-forwarding brands into the digital future.
The Unvarnished Truth About Clean Dishes
Really good ideas that work come from really good research.
Why Your Brand Needs a Media Philosophy
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Pakistan's Answer to Tupperware?
Everything you need to know about Appollo Houseware.
A Good Fairy’s Sleep
Mehr Husain profiles Master MoltyFoam.
Embracing Mall Culture in Quetta
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
Pakistan’s Own Online Antique Car Show
Romano Karim speaks to Shoaib Qureshy about his unique venture into the world of classic cars.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Hits And Misses 2022
Arooj Anwar gives her verdict on this year’s advertising.
The What and the Why of Data
Ans Khurram on how to build an effective marketing story from data.
Where’s The Eye-Candy?
Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game.
Not Quite Quitting
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Knorr Sets Out to Attract New Audiences
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers
“Buy the Ticket, Take the Ride”
Muna Khan on reigniting her love affair with the newsroom.
Unnamed Sources
Zahrah Mazhar discusses the digital dilemma of due diligence.
Bringing Pakistan’s Musical Heritage To Life in 17 Episodes
CityFM89’s recently released 75 Years of Pakistani Music is set to become a seminal
work of archival research and musical compilation, writes Mamun M. Adil.
Pakistani Cinema and the Multiverse of Sadness
Pakistani films are just not cutting it, argues Nofil Naqvi.
Upholding His Mirror to Society
Mehr Husain profiles Sarmad Khoosat.
Will There Be Light at the End of the Tunnel?
This has been a very bad year for automobiles, but will its proverbial resilience be able to save it this time?
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
The Creativity Conundrum
Should marketing be driven by data or intuition?
A Few of Our Favourite Things
The Aurora team pick their favourite ads.
Living In Our Final Century
Interview with Professor Ilhan Niaz .
The Sialkot Cluster
Fatima S. Attarwala examines the dynamics and challenges of two intrinsically Pakistani industries
Made in Pakistan
Nabeel Qadeer pays tribute to the country’s unsung heroes.
Campaign Watch
Sarmad Iqbal lists his favourite and not-so-favourite recent ad campaigns.
Caught Betwixt
The dilemma of choosing between a global and a local client.
No Dictation Please
Kamran Sarfaraz, COO, Arey Wah, speaks to Aurora about his agency’s business model and what lies behind the success of his campaigns.
“We are not order takers...”
Rabia Shoaib Ahmad, Director and COO, Nutshell Group, speaks to Zeenat Chaudhary about the Nutshell Group’s evolution.
Secrets of the Long Distance Runners
Khalid Naseem evokes some of the Pakistani brands that have withstood the test of time.
Putting Strategy First
Muhammad Ali Khan discusses some Pakistani advertising campaigns that made a difference strategically.
Pakistan’s Vanishing Icons
Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share.
Reimagining Pakistan as a Tech Economy
Javaid Iqbal presents a manifesto for change.
An Iconic Jingle Makes a Comeback
“We wanted to revive the classic Ae Khuda jingle while giving it a more upbeat spin..."
Brand Baja!
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Agency Profiles 2022
A new section in Aurora's annual Fact File FY 2021-22
Are Our Ads Really Made in Pakistan?
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Corporate Responsibility and Climate Change
Aisha Khan makes the case for aligning private finance with net zero.
What It Really Means To Be ‘Made in Pakistan’
‘Made in Pakistan’ also means adhering to the ethics that come with the responsibilities implied in the claim.
Building a Global Business Made in Pakistan
Why brands must learn to evolve into multinational organisations.
Olper’s Launches Cheese
Sadia Kamran covers the launch of Olper's Cheese.
Talking Heads 2022
Aurora polls Pakistan’s agency heads.
Contents: Aurora's Nov-Dec 2022 special edition
This special 138 page issue also contains the annual Fact File.
Talking Heads 2022
Aurora polls Pakistan’s corporate heads.
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Inspired by ‘All Things Bright and Beautiful’
Mamun M. Adil profiles Aamna Haider Isani, publisher of Something Haute.
"Milk has the potential to be a $30 billion industry if it is organised"
Interview with Awais Bin Nasim, Managing Director, Tetra Pak Pakistan
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
By Her Own Rules
Zeenat Chaudhary profiles Ayesha Jalil, Founder, Y Productions.
Measuring up to Triple-A
Zeenat Chaudhary profiles Faryal Ahmad Faheem, Deputy CEO, VIS Credit Rating Company.
“I have learned that we have to locally develop our clients”
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
An industry that will remain in growth mode going forward
Fahd Chinoy, CEO, Pakistan Cables, speaks to Aurora about the imperatives of creating a level playing field for Pakistan.
"As an industry, we have to understand that we are a bothersome disturbance"
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
Ordinary People With Extraordinary Commitment
Zohra Yusuf reviews Introducing Pakistan’s Climate Change Heroes.
"We have bought into the narrative of the West and failed to put the development argument forward"
Adil Najam, Founding Dean Emeritus & Professor, Boston University Pardee School of Global Studies, about the impacts of climate change.
What Makes a Pakistani Brand Iconic?
Pakistani brands need to work harder and smarter if they are to achieve real icon stature.