Aurora Magazine

If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.

Advertising is balanced between human creativity and technological innovation, writes Faizan Syed.

Sheryar Latif provides real-life examples of how to deploy and manage AI.

Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi.

Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.

Daniah Ishtiaq, co-Founder and Strategy Lead and Hira Mohibullah, co-Founder and Creative Lead, ‘And The Nerve!’, speak to Mamun M. Adil about opening their own agency and what makes them different.