Aurora Magazine

Promoting excellence in advertising

climate conscious

Is Your Brand Climate Positive?

Is Your Brand Climate Positive?

Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain. Published 06 Nov, 2024 01:11pm
Insuring Against Climate Change

Insuring Against Climate Change

As climate events continue to affect Pakistan’s farming communities, better-aligned insurance schemes need to be adopted by the government, writes Kazim Saeed. Published 06 Nov, 2024 11:37am
An Uphill Drive to EV Cool

An Uphill Drive to EV Cool

The government must act now if Pakistan is to find its place in a competitive EV market. Updated 04 Nov, 2024 03:10pm
Accept and Adapt

Accept and Adapt

Climate change cannot be fought. We need to accept it as our new reality and collectively make the adaptations required to survive, argues Shaista Ayesha. Updated 05 Nov, 2024 01:46pm
A Dangerous Crisis in Climate Governance

A Dangerous Crisis in Climate Governance

Climate is and should be recognised as a national crisis that is threatening the economy and undermining social indicators, writes Aisha Khan. Updated 05 Nov, 2024 04:07pm
A New Look at Agriculture

A New Look at Agriculture

To progress effectively, agricultural practices need to adopt new frameworks and, most of all, new mindsets. Shoaib Siddiqui has a few ideas. Published 06 May, 2024 12:41pm
Waking Up To Woke

Waking Up To Woke

To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain. Published 18 Oct, 2023 11:48am