Aurora Magazine

Promoting excellence in advertising

Climate Change

An Accidental Environmentalist

An Accidental Environmentalist

A day in the life of Ahmad Shabbar, Founder, Pakistan Maholiati Tahaffuz Movement and Climate REACH. Updated 08 Nov, 2024 03:39pm
Hope Lies in a Good Crisis

Hope Lies in a Good Crisis

We need a huge climate crisis to shake us out of our complacency, argues Julian Saunders. Published 08 Nov, 2024 03:02pm
Is Your Brand Climate Positive?

Is Your Brand Climate Positive?

Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain. Published 06 Nov, 2024 01:11pm
Insuring Against Climate Change

Insuring Against Climate Change

As climate events continue to affect Pakistan’s farming communities, better-aligned insurance schemes need to be adopted by the government, writes Kazim Saeed. Published 06 Nov, 2024 11:37am
Is Pakistan Ready for the ESG Business Championships?

Is Pakistan Ready for the ESG Business Championships?

The fact that the UN SDGs Index 2024 has ranked Pakistan 137th out of 166 countries measures how far Pakistan has to travel to catch up with the rest of the world. We need an enlightened private sector to take the lead, writes Mariam Durrani. Updated 04 Nov, 2024 03:10pm
An Uphill Drive to EV Cool

An Uphill Drive to EV Cool

The government must act now if Pakistan is to find its place in a competitive EV market. Updated 04 Nov, 2024 03:10pm
Accept and Adapt

Accept and Adapt

Climate change cannot be fought. We need to accept it as our new reality and collectively make the adaptations required to survive, argues Shaista Ayesha. Updated 05 Nov, 2024 01:46pm
A Dangerous Crisis in Climate Governance

A Dangerous Crisis in Climate Governance

Climate is and should be recognised as a national crisis that is threatening the economy and undermining social indicators, writes Aisha Khan. Updated 05 Nov, 2024 04:07pm
Pakistan’s Canal Emergency

Pakistan’s Canal Emergency

Pakistan urgently needs investment in its canal and drainage infrastructure, and only the private sector can deliver, argues Aijaz Nizamani. Updated 04 Nov, 2024 03:08pm
Saving Karachi’s Oxygen Islands

Saving Karachi’s Oxygen Islands

Planting mangroves has become a popular CSR activity. But in our rush to tick the right box, are we actually regenerating any mangrove growth? Tariq Alexander Qaiser poses the question. Updated 04 Nov, 2024 03:08pm
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam. Updated 15 Jul, 2024 01:56pm
Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm
Spreading Adab

Spreading Adab

Two days of art, literature and expressions of life. Updated 07 Dec, 2022 04:57pm