Cracking the Tricky World of Reddit Marketing
Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad.
Amber Arshad
Telenor Youth Forum winners make their way to Oslo
The Telenor Youth Forum (TYF) is an annual CSR initiative run in partnership with the Nobel Peace Centre in Norway.
The BB boom
Is the hype surrounding BB creams is well-deserved?
Aspiring to Amazon
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
#BeatMe wins big at the Clios
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
“Pakistanis have very clear food preferences for each region”
7Up’s new campaign is based on how the love of food unifies the entire Pakistani nation.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
“We have a panel of muftis on board and the sacrifice is carried out under their supervision"
In conversation with Dawood Mustafa Ghazali, Brand Manager, Al-Shaheer Foods, about Meat One’s Expert Qurbani Service.
Celebrating women who make it happen
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
Maybelline makes it happen
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
In conversation with Adeel Hashmi, Head of TPL Maps
The challenges and opportunities of launching a street view mapping app in Pakistan.
Breaking the stereotype – one cup of tea at a time
Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women.
“We didn’t want to destroy the sanctity of the national anthem with overt branding”
In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
“Design has the power to heal or hurt”
The conference brought together students and design professionals to discuss the need for sustainable design.
YouTube launches live streaming for mobiles
Pakistani creators can live stream videos on YouTube, but not earn through Super Chat as of yet.
Interview: Farees Shah, GM Pakistan, iflix
Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan.
Making Islamic finance a reality
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.
Understanding Programmatic Advertising
Interview with Saad Siddique, CEO, Advertyze Networks.
A capital asset
Maheen Rahman, CEO of Alfalah GHP, in profile.
When content meets marketing
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
Secrets of creative radio
Interview with Tony Hertz, award winning radio creative director.
Struggling steel
Pakistan's steel industry is beleaguered with many problems and is still in search of its real potential.
Incubating talent
Dot Republic Media launches 'The Creative Floor', a content incubation centre to promote Pakistani talent online.
"The Pakistani media is like a wild child"
Reham Khan talks about her struggles and journey in the media industry.
Wi-Tribe puts a premium on customer retention
Will a change in strategy help push Wi-Tribe up the preference ladder?