Reimagining Bridal Henna
Launched in response to rising violence reported during the pandemic, InkVisible, a campaign by UN Women and Impact BBDO, uses henna to highlight domestic abuse in Pakistan. Riva Khwaja reports.
Ali Rez
Creating the Climate for Change
In an era where 'change' is a buzzword often thrown around in boardrooms and press releases, Tyrone Tellis explores what it truly takes to bring about meaningful transformation.
Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
Are We Mad Enough?
A run-down of the MADsemble conference.
Just Saying
Aurora's editorial from the July-August 2023 issue.
Winning Gold for Pakistan
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
They Made It To Cannes − and Won
Aurora sounds out the three creative winners who won it for Pakistan.
“I’m quite weary of agencies that say we’re not in it for the awards”
Zeenat Chaudhary catches up with Ali Rez, Chief Creative Officer, Impact BBDO MENAP, who was recently chosen as the MENAP region’s first jury president for Cannes Lions.
People Hate Ads
Ali Rez gives his 22 observations after attending Cannes Lions 2022.
The Others
Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez.
10 Pros in Top 5 Mode: Big Ideas
Ali Rez on 2021's top five big ideas.
Code Green!
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
Can You See My Screen?
Despite the chaos of 2020, creatives managed to adapt (with their screens both on and off), writes Ali Rez.
Ali Rez: South Asia Creative of the Year
Ali Rez is the only Pakistani to have won Campaign’s prestigious prize.
BBDO: An All-Star Player
BBDO Pakistan bags Agency of the Year for the fourth time - another major win in the pocket.
Brought To You From Happiness Street
Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.
Ali Rez Achieves Another Milestone for Pakistan
Rez is the first Pakistani to make it on the global Top 20 ECDs list.
Remembering Number 2, Clifton
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
More wins for BBDO Pakistan
The agency received five Lions at Cannes 2019 for ‘The Bridal Uniform’ and ‘Truck Art Childfinder’
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
BBDO win 2 Silvers at the APAC Effie Awards
The agency won these awards for 7Up’s ‘The Great Foodie Debate’ campaign and UN Women's ‘Bridal Uniform’ campaign
Roaring With Cannes Lions
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
The wow factor
Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.
The age of adverteching
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Change the clap
The campaign brings to the fore the injustices faced by the transgender community.
The Top 5 Stereotype Busters of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
The art of feedback
How to make feedback the backbone of strong, creative work.
Yalla creativity!
Ten advertising gems from the Arab world.
How to win international awards?
A guide for the agencies who want to make it big on the international front.