Aurora Magazine

Promoting excellence in advertising

Published in Sep-Oct 2021

Campaigns for July-August 2021

Aurora's campaign register for July-August 2021.

Client: Bank AL Habib

Brand: Bank AL Habib

Brief: Get Vaccinated: A public service message.

Creative/Media/ Digital Agency: Bond Advertising

Creative Team: Arshad Ali, Lalarukh Ali, Samreen Sarwar

Account Team: Shayan Yousuf

Media: Print, TV, Digital

Client: Bank AL Habib

Brand: AL Habib Pensioner’s Account

Brief: How pensioners can enjoy retired life with financial independence and privileges.

Creative/Media/ Digital Agency: Bond Advertising

Creative Team: Arshad Ali, Lalarukh Ali, Samreen Sarwar

Account Team: Shayan Yousuf

Media: Print, TV, Digital

Client: Fauji Foods

Brand: Nurpur Cheddar Cheese

Brief: New cheese packaging.

Creative Agency: Golden Circle

Media Agency: Blitz Advertising

Digital Agency: Convex

Creative Team: Zara Bangash, Sharjeel Zafar

Account Team: Mehreen Arjumand

Media: Print, Digital, OOH

Client: Haier Pakistan

Brand: Haier LED TV

Brief: Position Haier’s LED TV as a real Android TV with superior display.

Creative Agency: Golden Circle

Media/Digital Agency: Blitz Advertising

Creative Team: Naeem Raza, Sharjeel Rehman

Account Team: Mehreen Arjumand

Media: Print, Digital, OOH, POS

Client: Hamdard Pakistan

Brand: Rooh Afza

Brief: August 14 message: Education builds the foundations of true freedom.

Creative/Digital Agency: Blitz Advertising

Media Agency: Blitz Advertising

Creative Team: M. Sadin Ali, Shakeeb Faruqui, Muzammil Ibrahim, Muhammad Kashif, Maham Kazmi, Kamran Khan, Mansoor Khan, Aysha Manahil, Zahid Ali Qureshi, Gulrukh Rizvi, Maheen Saeed, Minhaj Sajid, Simra Shaikh, Fahad Shikoh, Muhammad Shujauddin

Account Team: Ilsa Abdullah, Sehrish Roshan Ali, Ammar Anwer, Muhammad Areeb, Yuhibullah Habeel, Anas Lutfi

Media: Print, TV, Digital

Client: Honda Atlas Cars

Brand: Honda City

Brief: Promote ‘the all new’ City 2021.

Creative/Digital Agency: Golden Circle

Creative Team: Asif Javed, Naeem Raza

Account Team: Mehreen Arjumand, Rao Ibrahim Ali Khan

Media: Print, TV, Digital, POS

Client: Ismail Industries Limited

Brand: Bisconni Chocolate Chip Cookies

Brief: Reinforce the ‘More Chips in Every Bite’ positioning.

Creative Agency: Manhattan Communications

Media Agency: Omnicom Media Group

Digital Agency: Digitz

Creative Team: Ashar Ahmed, Shahzeb Ahmed, Sharjeel Ahmed, Mehwish Hasan, Rafay Ali Khan

Account Team: S.M. Farrukh Anjum, Sameer Malik

Media: Print, TV, Digital

Client: Qarshi Industries

Brand: Qarshi Arq-e-Gulab Khalis Spray

Brief: Launch of Qarshi Arq-e-Gulab Khalis Spray.

Creative Agency: Adcom Leo Burnett

Media Agency: GroupM

Digital Agency: Obrotu

Creative Team: Ali Abbas

Account Team: Faizan Gull, Faizan Khalid, Bilal Malik

Media: Digital, OOH, POS

Client: Samsung Pakistan

Brand: Galaxy A22

Brief: Launch of Samsung Galaxy A22 mobile phone.

Creative Agency: Adcom Leo Burnett

Media Agency: Starcom

Digital Agency: Bramerz

Creative Team: Irteza Rehman

Account Team: Bilal Malik, Zeeshan Iqbal

Media: Digital, OOH, POS

Client: Servis Sales Corporation

Brand: NDURE

Brief: Promote the Eid 2021 Collection.

Creative Agency: In-house

Media Agency: Starcom

Creative Team: M. Muneeb Akra, Shahid Ali, Ammar Arshad, Hajra Bilal

Brand Team: Waqas Altaf, Fahim Butt, Sharjeel Hasan, Saba Munawar

Media: TV, Radio, OOH, POS

Client: Stylo Pakistan

Brand: Stylo Handbags

Brief: Launch the new Stylo handbag collection.

Creative/Digital Agency: Golden Circle

Media Agency: IG Square

Creative Team: Zara Bangash, Asif Javed, Bilal and Amna Younas

Account Team: Mehreen Arjumand

Media: Print, Digital, OOH

Client: Stylo Pakistan

Brand: Stylo Shoes

Brief: Promote the new Stylo summer collection.

Creative/Digital Agency: Golden Circle

Media Agency: IG Square

Creative Team: Zara Bangash, Asif Javed, Amna Younas

Account Team: Mehreen Arjumand, Shaheryar Khalid

Media: Print, TV, Radio, Digital, OOH

Client: Taj Ehsas

Brand: Taj Ehsas

Brief: Launch the Taj Ehsas roadside assistance service helpline with emotionally resonant communication.

Creative/Media/Digital Agency: Manhattan Communications

Creative Team: Shahzeb Ahmed, Sharjeel Ahmed, Yasir Aslam, Mehwish Hasan, Marzia Jafri, Adeeba Khan

Digital Team: Saad Ali, Shumaila Firdous, Faraz Khan

Account Team: Ashfaq Faridi, Tehmina Siddiqi

Media: Digital and POS