Duty Matters II
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
Aurora
Aurora Editorial: Nov-Dec 2021
Aurora's ed on why agencies are feeling besieged lately.
Campaigns for July-August 2021
Aurora's campaign register for July-August 2021.
Down the Drain
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
The Case for Counterintuitivity
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
The best synergy between the private sector and an artist
Interview with Sameera Raja, Founder & Curator, Canvas Gallery.
Advertising's Amazing Amazon
Mahgul Jawed, General Manager, Interflow Communications, in profile.
Doling out reel advice
Pakistan's cinematic revival poses new opportunities for brands to exploit effectively.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
Creative essence and brass tacks
MNJ's unique role as an incubator.
The singularity of the written word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Taking a bow and saying thank you to PTV
PTV’s starring role in the development of the advertising industry.
Losing shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
A woman of quiet influence
A book review of Zubeida Mustafa's My DAWN Years – Exploring Social Issues.