A look at some of the best ad campaigns of 2018 so far.
People who think the print media is out of date need to think again. Ninety-five-year old Time
magazine have proved they are still relevant and young at heart. They did this by collaborating with Intel to use light-show drones to create the magazine’s cover over California’s skyline. This shows how a good idea has the power to make a mark in the sky.
Agency: Time Magazine
Coca-Cola, Share a Coke – Father and Son
A bond between a father and a son does not require words and Coca-Cola has engagingly captured this emotion in their recent campaign made in India. Without using words, they have communicated a whole story, a story so relatable that it will put a smile on your face. The mood and tonality of the communication is quirky and the music adds the right taste to it.
Agency: McCann, India
A gripping story and a visual treat, this campaign gives you goose-bumps. It takes you on a journey and makes you realise the real struggles of a man who stays away from his family all year round and yet, is always close to them in his heart.
Agency: JWT Pakistan
Mezan Cooking Oil – Ramzan
A strong insight and a serious topic are seamlessly woven into the narrative. The execution is simple and drives home the message well. This is the first time that a Ramzan ad is not only about the food around the table but also chooses to highlight a real problem we often ignore.
Agency: Adcom Leo Burnett, Pakistan
Kurkure – Terrha Hai, Par Mera Hai
A great example of how an idea can be amplified into different creative executions. The use of an unconventional camera technique makes this TVC stand out from the clutter. The personality of the brand is well depicted in the communication and with a distinctive flavour that sets it apart from the rest.
Agency: BBDO Pakistan
This campaign is a real roller coaster ride down memory lane. With a journey so long, the brand grows with you and a campaign like this strikes the right chords of nostalgia, which is always a winner. It has the right mix of good music and highlights the key moments in the history of our pop culture.
Agency: IAL Saatchi & Saatchi, Pakistan
McDonald’s – McMistakes
Simple and on point. The campaign targets new employees with a unique approach, whereby they humbly accept the fact that humans make mistakes and that every new job has a learning curve. With a minimalistic design approach, they have made a recruitment communication so witty and fun, you’d want to apply for this job immediately.
Agency: TBWA, Belgium
Nestle MilkPak – Low Fat
With a strong insight and a good play on words, this TVC is a good example of how a product’s functional attributes can be communicated creatively and in a light and engaging manner. The jingle is catchy and playful too.
Agency: MullenLowe Rauf, Pakistan
Fizza Shah is Associate Creative Director, IAL Saatchi & Saatchi. email@example.com