The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
JWT Pakistan
Journey to the top
Interview with Sara Koraishy, CEO, JWT|GREY Pakistan
The understated Farahnaz Haider
Farahnaz Haider Shaikh, CEO, Five Communications, in profile.
A man of few words
Khalid Naseem, Director Strategy, Firebolt63, in profile.
When no mountain is high enough
Saqib Zia, Commercial Leader Pakistan, P&G, in profile.
Will agencies bite the bullet?
Agencies must embrace a fluid marketplace model to sustain creativity and profits.
Intelligent marketing
How artificial intelligence can be applied in marketing.
A few of my favourite things
A look at some of the best ad campaigns of 2018 so far.
The train journey to nowhere
Can anyone figure out what's going on in Khaadi's winter campaign?
An original in every sense
Remembering Aamir A. Mallick (1970-2018)
The ad littérateur from Lucknow
Syed Ahmed Ali in profile.
Campaign Watch
A review of the latest advertising campaigns.
A Few of my Favourite Things
A look at some of the best ad campaigns of 2018 so far.
A Zest for Life
Khaula Qureshi in profile.
Advertising's Amazing Amazon
Mahgul Jawed, General Manager, Interflow Communications, in profile.
“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
And the PAS award goes to...
The winners of the PAS Awards 2018.
Journey of an ad man
An advertising veteran on how the profession has changed.
Wunder woman
Anusha Zahid profiles Mahrukh Shaikh...
“Accepting change is the spirit behind Manghi Communication Solutions”
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.
A Few of our Favourite Things
The Aurora team picks its favourite ads.
The twist of the knife in my stupid heart
How advertising agencies are letting their creatives down badly.
"Corruption is a plague that has seeped in at every level"
Imran Afzal, CEO, JWT Pakistan, on the practices that are putting the advertising profession in jeopardy.
"The amount of nepotism in the advertising industry is insane."
A candid conversation with Yawar Iqbal on nepotism, lack of originality and how big MNCs have taken away creativity.
Eight intelligent ads that are a must-watch!
From Ufone's cheesy gadha/gadda ad to Absolut World's evocative 'Imagine a World' campaign, these ads are a must watch!