Eid-vertising
Why is all festive advertising ridden with clichés?
Mezan Cooking Oil
A Few of my Favourite Things
A look at some of the best ad campaigns of 2018 so far.
The saas-bahu narrative with a twist?
Mezan’s new TVC reviewed.
A heart-warming Ramzan?
Ad agencies got something right this Ramzan.
Five feel-good TV commercials
Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage.