Published in Mar-Apr 2023
Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).
A growth in media choice has exposed flaws within advertising.
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
When Lever came to Pakistan...
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
The pride and frustration the national airline evokes in Pakistanis.
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift, writes Noaman Asar.
Recalling a time when Radio Pakistan was at par with international broadcast standards.
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
By squeezing an agency’s ROI, clients are leading both their brands and the profession down the garden path of mediocrity.
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Durriya Kazi evokes the artists who created Pakistan’s iconic cinema posters.
Ayesha Shaikh explores the opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.
Shoaib Qureshy charts the trajectory of the branded journey.
The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.
As finding and retaining creative resources becomes even harder, Arooj Anwar sheds light on the root causes of a growing crisis.
That’s because this article was written by AI.
Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.
Despite changing times, the newsroom remains essentially a women-friendly space, albeit no more or no less than before.
Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world.
Sheharyar Ali on a few of his favourite recent ad campaigns.
Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).
Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Ans Khurram discusses the future of big data marketing.
After reading From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society.
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
Ad campaigns released in January-February 2023
Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.