Aurora Magazine

Promoting excellence in advertising

Nov - Dec 2021

Published in Nov-Dec 2021
Flying High on Empty Balloons

Flying High on Empty Balloons

In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
Long Live Mr. Burger

Long Live Mr. Burger

Anusha Zahid profiles a uniquely Pakistani brand that has survived the onslaught of major international competition.
Boosting Agency Morale

Boosting Agency Morale

Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
Last Chance Saloon?

Last Chance Saloon?

Traditional agencies have a chance to regain lost ground by integrating digital technology across their offerings.
Books & Reviews
Leadership in Action

Leadership in Action

Fauzia Kerai Khan reflects on the life lessons imparted in Nooyi’s new book 'My Life in Full'. 
People