Published in Nov-Dec 2021
The Aurora team pick their favorite ads from 2021.
In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
Which campaigns worked in 2021? And which ones didn't?
If you want your profits to go vertical, adapt to vertical storytelling in your mobile campaigns, advises Tay Guan Hin.
From the insipid to the utterly infuriating, ads are failing to connect with audiences.
In the rush to deliver, young creatives are forgetting the art and science of conceptualising big ideas, argues Asrar Alam.
Aneera Fareed lists some of her favourite ads from the past year.
Hussain Ali Talib, Head of External Affairs, Unilever Pakistan, in profile.
2021's top five startup ideas.
2021's top five vax ads.
2021's top five most talked about campaigns.
2021's top five memes.
2021's top five marketing fails.
2021's top five lifestyle trends.
To find out, Muneeb Akram speaks to three Gen Z creatives.
Anusha Zahid profiles a uniquely Pakistani brand that has survived the onslaught of major international competition.
Humayun Farooq presents his six-point checklist for digital marketing.
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
The Nobel Peace Prize 2021 was awarded to journalists Maria Ressa and Dmitry Muratov. How does this affect Pakistan?
2021's top five green initiatives.
2021's top five drama scenes.
PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff.
Traditional agencies have a chance to regain lost ground by integrating digital technology across their offerings.
What's behind Changan's catchy ad campaigns?
Aurora's ed on why agencies are feeling besieged lately.
Books & Reviews
Fauzia Kerai Khan reflects on the life lessons imparted in Nooyi’s new book 'My Life in Full'.
Uzma Nawaz speaks to Fareed Zaka Bajwa, Director Sales and Marketing, Park View City.
Muhammad Sabir Salman, Executive Director, Sabroso, on the factors contributing to his brand’s success.
Afia Salam, advertising practitioner, journalist and advocate, in profile.
Mehr Husain profiles Hira Mohibullah, Executive Creative Director, BBDO Pakistan.