Published in Nov-Dec 2021
I know this is not a revolutionary realisation, but hear me out. The pandemic messed us all up. It messed up our routines and lifestyles and took away our control over everything. The ONLY thing we (very much I) had control over, was our morning and night skincare routines and how to ensure we did not let our skin show how dead we felt inside. Thanks, Corona!
2) Talking About Start-Ups
This is very much a lifestyle trend, even if you don’t agree with me. If you are not starting a conversation or deep diving into a discussion about the ‘start-up ecosystem’ by name dropping the latest start-up to have raised international funding, where have you been?
3) Content Creation
This is my favourite. So many accounts on TikTok/Instagram have my full attention because of the entertaining videos they churn out. Chalk this down to lots of time during long lockdowns, and playing around with editing. They are mostly transition videos showing quick changes of makeup or clothes with really flawless editing, and I am riveted.
4) Travel ‘Up North’
Tourism in Pakistan has seen a massive boom because of the International travel bans during Covid-19. What started as a ‘last resort’ for the frequent passport users has become an eye-opening, easy, protocol-free retreat whenever it takes anyone’s fancy. Everyone else already knew how gorgeous it is up there.
We have all evolved. Covid-19 required us to (kicking and screaming) embrace technology. For many it meant online schooling and for just as many, it meant it was safer to talk to the doctor via video chat. This put a much-deserved spotlight on some of the local healthtech companies that were already doing this.
Khizra Munir is a marketeer who has worked on some of Pakistan’s leading brands.