10 Pros in Top 5 Mode: Lifestyle Trends
2021's top five lifestyle trends.
Khizra Munir
Entrepreneurship in action
The Shell Tameer Awards celebrated 10 young entrepreneurs in Karachi.
Once upon a saeen...
Ali Gul Pir in profile.
A meme for your thoughts
The meme phenomenon.
Top 5 lifestyle trends of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The new influencers
The marketing potential of Facebook's secret and closed groups.
Don’t mess with my national anthem!
Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Go 'woke' or go home
How should brands react when a tragedy occurs?
The curious case of Kenwood’s ‘Dhulai’ ad
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
Five recent ads that created a buzz
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
For the love of chai
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
Feeling the sting
Can Sting’s latest ad campaign help salvage Amir Khan’s illustrious reputation as a boxer?
The Top 5 TVCs of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Hit or miss?
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
Unstoppable!
Asma Nabeel, Head of Films at Crew Motion Pictures in profile.