‘Pul ’ vs Pull
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Tyrone Tellis
Fan power
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Top 5 Content Marketing Initiatives
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Finding Pakistaniat
Tyrone Tellis on giving Pakistani advertising a distinct identity.
Learning from the master
Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
Branding Pakistan
Can branding London’s double-decker buses change the global negative perception of Pakistan?
The naked truth
Why objectifying men in advertising is equally distasteful and harmful as objectifying women.
Marketing is much like comedy
In the long run whether you’re a comedian or a marketer, if you lack substance, you’ll be relegated to the sidelines.
Have you been ‘Bogofied’?
Bogo – a compilation of vouchers – aims to bring together experiences that define Karachi.
Meet your irrational consumer
What are the forces of inertia that compel people to make irrational choices?
Promoting patriotism – the right way
How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day.
Five lessons Pakistani brands can learn from Game of Thrones
Key to the success of Game of Thrones has been exceptional marketing. So can local brands learn from HBO?
Noises on
The media needs to be reined in as well as improved, but who is going to do it?
Learning from the activists
What brands can learn from activism.
Ki or key? Hai or hay?
The confusion that is Roman Urdu.