Celebrating Advertising
How should the Effies evolve?
Tyrone Tellis
Creating the Climate for Change
In an era where 'change' is a buzzword often thrown around in boardrooms and press releases, Tyrone Tellis explores what it truly takes to bring about meaningful transformation.
The Power of Reframing
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.
Bridging the Fulfilment Gap
A generation that asks for nothing more than fulfilment is a good thing, argues Tyrone Tellis.
Grow A Backbone
Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience.
Marketing Myths
Tyrone Tellis busts three myths about marketing.
Don’t Say It, Just Rap It
Tyrone Tellis invites marketers to take a few leaves from
the rap playbook.
Ready to Rise
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
There are Men (and Then) There are Men
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Mere Hamdard
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
The Failure Revolution
Tyrone Tellis is amazed by Dalda’s Independence Day ad.
I Still Don’t Know What You Did Last Summer
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Do You Really Understand ROI?
Measuring ROI is more complicated than you think, argues Tyrone Tellis.
The Apple of My Eye
Is Taylor Swift the Apple of the music industry?
Inspiring Confusion on Women’s Day
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
AI and the Nightingale
Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.
Is It Time to Think about The Bare Necessities?
What can the song The Bare Necessities teach us about our professional lives?
Perfectly Imperfect
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Mind the Gap
Are companies expecting too much from their employees and not enough from themselves? Tyrone Tellis poses the question.
Exposing Pakistani Advertising to Global Perspectives
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.
Do You Fight Or Do You Fawn?
Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis.
Soldiers Like Flowers
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Ticking to the Chimes of TikTok
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
Men matter too!
Why are Pakistani ads filled with stereotypical men?
Sowing the seeds
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Get out of the city
What happens when rural consumers don’t buy a city mindset.
Raising advertising standards
How digital and OOH can take the industry to the next level.
Taboo or not taboo?
The challenges of advertising taboo products in Pakistan.
How to become world-class?
Creativity or innovation is made up of one percent inspiration and 99% perspiration.