Flaunt or Resist?
Are Pakistan’s Gen Zers rejecting conspicuous consumption?
Maha Shahid poses the question.
TikTok.
Data Suspicion and Brand Loyalty
Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim.
Visions in High Octane
Swirling in the obsolescence of gasoline-induced exhaust fumes,
Umair Kazi discerns the ultimate luxury car.
Umair Kazi discerns the ultimate luxury car.
Pakistan’s Quiet Financial Revolution
As Gen Z change the banking and finance game, Umair Mohsin
reflects on how best banks can update their own digital game.
Oh for That Rhode Lip Case!
Misha Muttalib discusses how social media is shaping consumer behaviour through the power of aesthetic marketing
Cracking the Gen Z Code
As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer.
Uncool, But Oh So Valuable
Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix.
The Unbearable Pressures of the Peer Perfect Life
Yawar Iqbal examines the anxieties that lurk behind the social media screen.
Mobile First and Last
Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.
The Ethics of Language Appropriation
Language appropriation is no simple matter, comments Tyrone Tellis.
Cracking the Tricky World of Reddit Marketing
Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad.
“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.