The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Pakistani advertising
In Real Time
In Conversation with Shahnoor Ahmed, Chief Executive Officer, Spectrum VMLY&R.
A Man For All Seasons
In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann.
Celebrating Advertising
How should the Effies evolve?
Patriotism vs Utopianism: The Dilemma of Pakistani Ads
As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging.
Revisiting ‘The Rhythm of Unity’
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Grow A Backbone
Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience.
How Advertising Can Drive Awareness for Climate Change
Rashna Abdi on how Pakistani brands can follow global examples to drive sustainability through creative and impactful advertising.
Ode to Teamwork
Why is teamwork so hard to achieve in our ad industry? Asrar Alam and Sameen Rashid pose the question.
Understanding What We Eat
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Finding Freedom in Failure
Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure.
ADASIA 1989 to ADASIA 2019 – A Celebration of Pakistani Advertising and Its Determination To Succeed...
The Curtain Rises On AdAsia 89
A Few of Our Favourite Things
The Aurora team pick their favourite ads.
In-Person Effies Are Back
The Effies were held on-ground after two years .
What Women In Advertising Want In 2022
Aurora polled Pakistan's 21 leading women in advertising and here are their responses.
Orchestrating Brand Experiences
How advertising is shifting from simple communication to building immersive brand experiences.
Strategic questions
Sarah Fahim on 6 of the most asked questions on strategic planning.
Sometimes it is good to be bad!
The KAMN story and the top five allegations finally answered
Moving towards understanding
Ahmed Foods’ new commercial in review.
Apocalypse or utopia?
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
How to become world-class?
Creativity or innovation is made up of one percent inspiration and 99% perspiration.