As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging.
Published22 Mar, 202509:58pm
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Updated13 Mar, 202510:42am
Rashna Abdi on how Pakistani brands can follow global examples to drive sustainability through creative and impactful advertising.
Published29 Jan, 202503:25pm
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
Updated16 May, 202411:17am
Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure.
Published16 Jan, 202404:51pm
