Why is teamwork so hard to achieve in our ad industry? Asrar Alam and Sameen Rashid pose the question.
Published 10 May, 2024 11:27am
Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits.
Updated 16 May, 2024 11:17am
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Updated 18 Jan, 2024 03:30pm
Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure.
Published 16 Jan, 2024 04:51pm
The Curtain Rises On AdAsia 89
Updated 15 May, 2023 03:26pm
The Aurora team pick their favourite ads.
Published 31 Dec, 2022 10:47am
The Effies were held on-ground after two years .
Updated 11 Apr, 2022 02:21pm
Aurora polled Pakistan's 21 leading women in advertising and here are their responses.
Updated 08 Mar, 2022 11:02am
How advertising is shifting from simple communication to building immersive brand experiences.
Updated 22 Dec, 2021 12:20pm
Sarah Fahim on 6 of the most asked questions on strategic planning.
Published 17 Mar, 2020 10:06am
The KAMN story and the top five allegations finally answered
Updated 27 Sep, 2019 11:35am
Ahmed Foods’ new commercial in review.
Published 16 Aug, 2019 12:32pm
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
Published 09 Jul, 2018 10:22am
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Published 08 Jun, 2018 11:57am