Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Nurpur
Swimming towards blue oceans
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
Using packaging to create brands
The challenges of designing packaging for commoditised food products.
End score 2017
Three advertising campaigns that stood out in 2017.
Package appeal
Why your product's packaging is as important as the product itself.
A Few of our Favourite Things
The Aurora team picks its favourite ads.
The Top 5 Foodie Flashbacks of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.