The Man From San Francisco
Marylou Andrew meets the talented Mr Mumtaz.
IAL Saatchi & Saatchi
From Playdates to Pitches
On this Mother's Day, Nida Haider talks about the similarities between being a mother and running an agency.
Campaign Watch
Misha Muttalib, Creative Manager, Bond Advertising, picks her favourite and not-so-favourite recent ad campaigns.
Drizz’ling Sauces
National Foods ventures into the sauce business with Drizz’l.
Campaign Watch
Noreen Omer, Creative Director, IAL Saatchi & Saatchi, picks her favourite and not-so-favourite recent ad campaigns.
Thinking Beyond Walls
Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX.
A Few of My Favourite Things
Khushbakht Janjua, ECD, MullenLowe Rauf, Lahore, lists her favourite ad campaigns.
Campaign Watch
Hafsa Mehak, Creative Consultant, Symmetry Group, picks her favourite and not-so-favourite recent ad campaigns.
Campaign Watch
Esen Rizvi, CEO and Creative Director, Creative Rhythms, picks her favourite and not-so-favourite recent ad campaigns.
A Few of My Favourite Things
Sarah Saifi, Founder, Drama Queen Productions, lists her favourite ad campaigns.
Campaign Watch
Mehreen Arjumand Almas, Director Strategic Planning, Golden Circle, picks her favourite and not-so-favourite recent ad campaigns.
Drive Over Degrees
Afzal Hussain discusses why university graduates often fail to cut the mustard with ad agencies.
Campaign Watch
Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns.
A Few of my Favourite Things
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
An Encounter With ‘Advertising’s Third Billion’
Ayesha Shaikh explores the opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Campaign Watch (March-April 2023)
Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.
Campaign Watch (Jan-Feb 2023)
Murteza Aftab talks about recent ads that hit the spot. And some that didn't.
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
“We are a specialist content company that focuses on and specialises in branded entertainment”
Rashna Abdi on what led her to establish Vitamin C after leaving IAL Saatchi & Saatchi where she headed the creative department.
Flying Through the Glass Ceiling
Marylou McCormack profiles Batool-e-Azra, Chief Client Officer, IAL Saatchi & Saatchi.
Thinking Outside the Brown Bag
KhairKhwah's thought-provoking campaign.
Interview: Rashna Abdi
Chief Creative Officer, IAL Saatchi & Saatchi, about relevance in the age of Covid-19.
Remembering Number 2, Clifton
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
The drums of success
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
Campaign Watch
A review of some of the recent campaigns.
Locked in a Sisyphean embrace
To survive the next wave of change, agencies and clients need a drastic reset in attitude and mindset.
Whatever happened to cool
Why agencies have turned their industry into a very boring one.
“If I walk tall, it is because the team walks with me”
Interview with Ruby Haider, Chairman & CEO IAL Saatchi & Saatchi.
The lady has passion – and plans
Mamun M. Adil profiles Rashna Abdi.