And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
faraz maqsood hamidi
How to Retail the Brand
From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide.
“It’s an accolade that directs a slant of light on the value of independent agencies”
Uzma Khateeb-Nawaz speaks to Faraz Maqsood Hamidi, Founder and Chief Creative Officer, The D’Hamidi Partnership about the agency’s recent inclusion in the ‘the top independent agencies of the world’.
The Song of Boycott
Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott.
Come Dine With Me: Dead Poets Society
Faraz Maqsood Hamidi dines with Khalil Gibran, Emily Dickinson and A.E. Housman.
Agritising
Faraz Maqsood Hamidi compares agriculture with advertising.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Talking Heads 2023
Aurora polls Pakistan’s agency heads.
Silver Linings
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
Burp
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Principles Remain. Rules Change.
Is AI robbing you of your sleep? Read on...
PIA: An Acronym of Love and Despair
The pride and frustration the national airline evokes in Pakistanis.
Your Horrorscope for 2023
Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead.
Longings
Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech).
The Economics of Rebellion
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.
What My Friends in PR Will Never Tell You
Faraz Maqsood Hamidi spills the beans.
Channel Your Brand Energy
Faraz Maqsood Hamidi on distilling the essence of the creative process.
Womancipation
The more women in advertising the better, writes Faraz Maqsood Hamidi.
Not Small. Not Medium. Not Ever
There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.
Remembering Number 2, Clifton
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
Thunder, lightning and recession
How to turn up in a downturn.
Who killed advertising?
A review of Ken Auletta's bestseller Frenemies.
The copywriter is dead. Long live the copywriter
A rundown on content marketing versus copywriting.
The great outdoors
Why great conversations always take place outdoors.
Top 10 food reviews à la A.A. Gill
Skewering – yet witty – food reviews.
PIA: an acronym of love and despair
The pride and frustration the national airline evokes in Pakistanis.
The partner with the ship – Adil K. Mirza (1968-2017)
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.
Confessions of a used car salesman
Giving customers the right reasons to buy.
“Don’t be boring”
Copy writing tips from 'The Copy Book' by David Abbott.
Big ideas for a small business
What does a small business need to succeed in today’s world? What it always did. A big idea – that connects.