“We see live commerce as the future of e-commerce”
Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.
Daraz.pk
A Few of my Favourite Things
Sheharyar Ali on a few of his favourite recent ad campaigns.
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
“Spending $1 on affiliate marketing ends up giving four or five times the return”
Umair Gadit, Co-Founder/CEO, Savyour, on Savyour's journey as the first, and only, local cashback app and affiliate marketing platform.
Campaign Watch
Fatima Nasir, Senior Creative Manager, Daraz, lists her favourite and not-so-favourite recent ad campaigns.
Brands in a Time of Inflation
Sarah Yaldram presents a few basic tips brands should deploy.
How to Think Like A Pakistani Consumer
Ipsos Consumer Book '22 in review.
A Few of My Favourite Things
Sumaira Mirza on a few of her favourite recent ad campaigns.
Pivot to Delivery and Digitisation
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
When entrepreneurs don't think big
Interview with Khurram Zafar, Director, National Incubation Centre.
“A Bykea ride is cheaper and faster than a rickshaw ride”
In conversation with Muneeb Maayr, Founder, Bykea
From Titan To Colossus
Alibaba goes marching on.
A move in the right direction
How the newly-launched Digital Pakistan Policy will address the challenges of Pakistan’s entrepreneurial ecosystem.
How to find the right influencer for your e-commerce brand?
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Aspiring to Amazon
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.