The Best of Times and the Worst of Times
Julian Saunders on the realisations that came with 2020's pandemic.
COVID 19
Lockdown Log
Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi.
How to Wash Your Brands With Soap
There is no better time to evaluate your brand hygiene than now.
The Covid-19 Crisis Playbook
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
Viscous Steps Up to the Covid-19 Challenge
The 3D scanning, designing and printing company producing PPEs for frontline workers and the police force.
Pivot to Delivery and Digitisation
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
Hand Sanitizer Anyone?
How Pakistan’s average monthly grocery basket has changed forever.
Covid-19 and the Pakistani Consumer
How consumers reacted and the impact of the pandemic on their short-
to mid-term spending habits.
Consumer Behaviour in COVID-19
Findings of Aurora's April-May 2020 survey on how the lockdown has affected lifestyles.
Amid the New Normal
Five ways to keep sane during the pandemic.
COVID-19: Suddenly, We're in the Future!
Living in the first 180 pages of Stephen King’s The Stand.
Films to Inspire Stuck-at-Home Marketers
Five films for marketers to watch and be inspired by in coronavirus times.
Staying Sane While #WFH!
Tips on working from home while being around your spouse and kids
Has the Lockdown Changed Your Lifestyle?
Tell us how by taking this survey.
5 Steps for Brands to Follow in COVID-19
How to communicate and respond to customers during the current pandemic.
How to WFH - Without Going Mad
"To all those who would say 'we don’t spend enough time together'... congratulations."