25 Thoughts For 25 Years
Shoaib Qureshy recaps his contributions to Aurora
COVID 19
Farewell, Skype!
Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.
“Our goal must be to ensure that our students get admission to the best universities of the world”
Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.
The Long-Form Comeback
Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question.
Pitching to Aliens
Umair Kazi suddenly finds himself on a Zoom call with aliens.
A Forever Young Population
Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
Sputtering Along
Once ranked the 15th largest automotive assembler in the world, Pakistan’s auto industry is now in dire straits, writes Mazhar Mohsin Chinoy.
“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”
Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
The New Agents of Change
Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
A Very Pakistani Shopping Spree
Zeenat Chaudhary highlights her experience of buying local brands.
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Not Quite Quitting
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
Meet Patient Zero: Syed Yahya Jafri
When Covid-19 struck the first Pakistani.
A Time of Radical Uncertainties
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Aurora Editorial: Mar-April 2021
Aurora's ed on Pakistan's management of Covid-19.
The Other Viral
The pervasive perceptions of vaccine brands.
"We need to vaccinate 40 to 50 million people by the end of 2021"
Dr Faisal Sultan, Special Adviser to the Prime Minister on Health, speaks to Aurora about Pakistan’s Covid-19 vaccination drive.
It’s Not Over Yet
Nasir Jamal cautions that the economic fallout of the pandemic may not be over yet.
The Great Covid-19 Reboot
Can the advertising industry press the reset button?
Living The Digital-First Lifestyle
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
Happy As A Crazy Cow
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Get A Grip
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Will The Construction Industry Revive Pakistan's Economy?
Aurora examines the potential impact of the recently announced construction package on the economy.
Caring the Delite Way
Delite’s product line is promoted via their ‘Khayal Rakhain’ campaign.
Making Virtual Meetings Fun
How organisations can keep their employees engaged via Zoom.
Keep Going No Matter What
Eight ways brands can steer through the COVID-19 crisis.