Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
BBDO Pakistan
Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
Thinking Beyond Walls
Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX.
The Intelligence Equilibrium
Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi.
Agency Profiles 2023-24
From Aurora's Annual Fact File FY 2023-24.
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
A Few of My Favourite Things
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
Campaign Watch
Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
+92Disrupt 2023: Day 2
Day 2 unveils marketing insights, tech revolutions, and star-studded panels.
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Are We Mad Enough?
A run-down of the MADsemble conference.
Winning Gold for Pakistan
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
They Made It To Cannes − and Won
Aurora sounds out the three creative winners who won it for Pakistan.
Going Against the Grain While Remaining Grounded
Muna Khan profiles filmmaker and musician Babar Sheikh.
Campaign Watch (March-April 2023)
Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.
Campaign Watch (Jan-Feb 2023)
Murteza Aftab talks about recent ads that hit the spot. And some that didn't.
A Few of My Favourite Things
Noor Sohail lists his favourite local and global ads from the recent past.
"As an industry, we have to understand that we are a bothersome disturbance"
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
The Sound of Paint
Osama Saeed covers Nippon Paint's 'Rung Sab Kay Liye' campaign.
A Few of my Favourite Things
Asrar Alam lists a few of his favourite recent campaigns.
Champion of the Third Path
Mehr Husain profiles Hira Mohibullah, Executive Creative Director, BBDO Pakistan.
Dettol Ensures Safe Prayers for Everyone
Reckitt Pakistan introduces the first ever Social Distancing Prayer Mats in the country.
Code Green!
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
When the World Is Your Oyster
Fatima Ansari, Creative Associate, BBDO Pakistan, in profile.
Meeting the ‘Best Creative in Pakistan’ Over Noodles
Marylou McCormack profiles Huma Mobin.
BBDO: An All-Star Player
BBDO Pakistan bags Agency of the Year for the fourth time - another major win in the pocket.
Campaign Watch July-August 2020
Ahmed Mustafa, Creative Director, BBDO Pakistan, reviews recent Pakistani campaigns.
Ali Rez Achieves Another Milestone for Pakistan
Rez is the first Pakistani to make it on the global Top 20 ECDs list.
30 things I learnt at AdAsia
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.