Ali Hayat on what it takes to deliver a perfect VO.
Updated 08 Nov, 2024 03:38pm
Ad Mad Dude lists 15 key insights for a creative renaissance.
Published 04 Sep, 2024 10:37am
The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives.
Updated 16 Aug, 2024 05:49pm
Pakistan could well be on the cusp of a gaming revolution. Faizan S. Syed sets the scene.
Published 06 Aug, 2024 10:43pm
Aurora polled Pakistan's 21 leading women in advertising and here are their responses.
Updated 08 Mar, 2022 11:02am
Source: Aurora in consultation with industry experts
Published 12 Mar, 2020 10:35am
Interview with Sara Koraishy, CEO, JWT|GREY Pakistan
Published 16 Dec, 2019 12:44pm
AdAsia 2019 finale
Updated 06 Dec, 2019 04:48pm
AdAsia 2019 finale
Updated 07 Dec, 2019 10:04am
AdAsia kicks off
Updated 05 Dec, 2019 11:45am
Ahmed Foods’ new commercial in review.
Published 16 Aug, 2019 12:32pm
The Effie's marked the start of a new era in Pakistani advertising
Published 14 May, 2019 11:31am
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
Published 12 Apr, 2019 11:08am
Interview with Ruby Haider, Chairman & CEO IAL Saatchi & Saatchi.
Published 29 Mar, 2019 09:59am
Will AdAsia 2019 in Lahore outshine previous editions?
Updated 28 Mar, 2019 03:54pm
Interview with Dave Nelissen, Creative Director, Talpa Media.
Published 16 Jul, 2018 09:41am
Are marketing professionals falling prey to displaying intelligence that is artificial?
Updated 26 May, 2018 01:37pm
Sensational advertising disclosures.
Updated 24 May, 2018 01:48pm
Looking back with wonder...
Updated 16 Mar, 2018 11:46am
An advertising veteran on how the profession has changed.
Updated 05 Mar, 2018 11:00am
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
Published 31 Jan, 2018 10:54am
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
Updated 21 Sep, 2017 11:36am
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
Published 11 Apr, 2017 04:11pm
Interview with Adnan Syed, CIO, Adcom Leo Burnett.
Updated 03 Jan, 2017 05:11pm
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.
Published 08 Apr, 2016 10:53am
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
Updated 24 Jul, 2017 10:22am
Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done.
Updated 17 Sep, 2015 12:29pm
The PAS has done its job. It is now for the industry to rise to the occasion and produce award winning communication.
Updated 27 May, 2015 11:44am