Aurora Magazine

Reviving Pakistan’s Great Advertising Legacy 2.0

Ad Mad Dude lists 15 key insights for a creative renaissance. Published 04 Sep, 2024 10:37am

Honouring Javed Jabbar

The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives. Updated 16 Aug, 2024 05:49pm

Gaming – Pakistan’s New Digital Entertainment Playground

Pakistan could well be on the cusp of a gaming revolution. Faizan S. Syed sets the scene. Published 06 Aug, 2024 10:43pm

What Women In Advertising Want In 2022

Aurora polled Pakistan's 21 leading women in advertising and here are their responses. Updated 08 Mar, 2022 11:02am

Media ad spend: break-up per medium (FY 2018-19)

Source: Aurora in consultation with industry experts Published 12 Mar, 2020 10:35am

Journey to the top

Interview with Sara Koraishy, CEO, JWT|GREY Pakistan Published 16 Dec, 2019 12:44pm

Auristas at AdAsia 2019: Day three - continued

AdAsia 2019 finale Updated 06 Dec, 2019 04:48pm

Auristas at AdAsia 2019: Day three

AdAsia 2019 finale Updated 07 Dec, 2019 10:04am

Auristas at AdAsia 2019: Day one

AdAsia kicks off Updated 05 Dec, 2019 11:45am

Moving towards understanding

Ahmed Foods’ new commercial in review. Published 16 Aug, 2019 12:32pm

Is Pakistan heading for effectiveness?

The Effie's marked the start of a new era in Pakistani advertising Published 14 May, 2019 11:31am

Meeting greater expectations

Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world... Published 12 Apr, 2019 11:08am

“If I walk tall, it is because the team walks with me”

Interview with Ruby Haider, Chairman & CEO IAL Saatchi & Saatchi. Published 29 Mar, 2019 09:59am

What to expect at AdAsia 2019

Will AdAsia 2019 in Lahore outshine previous editions? Updated 28 Mar, 2019 03:54pm

Effective creativity in OOH

Interview with Dave Nelissen, Creative Director, Talpa Media. Published 16 Jul, 2018 09:41am

Display some genuine intelligence, please!

Are marketing professionals falling prey to displaying intelligence that is artificial? Updated 26 May, 2018 01:37pm

Four sleazy kickback scenarios

Sensational advertising disclosures. Updated 24 May, 2018 01:48pm

The life and times of an ad child

Looking back with wonder... Updated 16 Mar, 2018 11:46am

Journey of an ad man

An advertising veteran on how the profession has changed. Updated 05 Mar, 2018 11:00am

Impact of PAS on Pakistan's ad scenario

Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society. Published 31 Jan, 2018 10:54am

The 'namaloom afraad' of our ad industry

Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry. Updated 21 Sep, 2017 11:36am

See you at #MyWarFace

The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017. Published 11 Apr, 2017 04:11pm

The Importance of intellectual rigour

Interview with Adnan Syed, CIO, Adcom Leo Burnett. Updated 03 Jan, 2017 05:11pm

Staying in love

The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising. Published 08 Apr, 2016 10:53am

How not to mock your audience

If we want people to like us advertisers again, we have to give them some respect and some reward for their time. Updated 24 Jul, 2017 10:22am

Why the new Ding Dong ad works

Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done. Updated 17 Sep, 2015 12:29pm

Desktop thinking – PAS Awards

The PAS has done its job. It is now for the industry to rise to the occasion and produce award winning communication. Updated 27 May, 2015 11:44am