The Road to Convergence
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
Advertising in Pakistan
Marketing Myths
Tyrone Tellis busts three myths about marketing.
The Perfect Word at the Perfect Time
Ali Hayat on what it takes to deliver a perfect VO.
Reviving Pakistan’s Great Advertising Legacy 2.0
Ad Mad Dude lists 15 key insights for a creative renaissance.
Honouring Javed Jabbar
The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives.
Gaming – Pakistan’s New Digital Entertainment Playground
Pakistan could well be on the cusp of a gaming revolution. Faizan S. Syed sets the scene.
What Women In Advertising Want In 2022
Aurora polled Pakistan's 21 leading women in advertising and here are their responses.
Media ad spend: break-up per medium (FY 2018-19)
Source: Aurora in consultation with industry experts
Journey to the top
Interview with Sara Koraishy, CEO, JWT|GREY Pakistan
Auristas at AdAsia 2019: Day three - continued
AdAsia 2019 finale
Auristas at AdAsia 2019: Day three
AdAsia 2019 finale
Auristas at AdAsia 2019: Day one
AdAsia kicks off
Moving towards understanding
Ahmed Foods’ new commercial in review.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
Meeting greater expectations
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
“If I walk tall, it is because the team walks with me”
Interview with Ruby Haider, Chairman & CEO IAL Saatchi & Saatchi.
What to expect at AdAsia 2019
Will AdAsia 2019 in Lahore outshine previous editions?
Effective creativity in OOH
Interview with Dave Nelissen, Creative Director, Talpa Media.
Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?
Four sleazy kickback scenarios
Sensational advertising disclosures.
The life and times of an ad child
Looking back with wonder...
Journey of an ad man
An advertising veteran on how the profession has changed.
Impact of PAS on Pakistan's ad scenario
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
See you at #MyWarFace
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
The Importance of intellectual rigour
Interview with Adnan Syed, CIO, Adcom Leo Burnett.
Staying in love
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.
How not to mock your audience
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
Why the new Ding Dong ad works
Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done.
Desktop thinking – PAS Awards
The PAS has done its job. It is now for the industry to rise to the occasion and produce award winning communication.